Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
A niche medical clinic adds more strategies to their campaign to activate researchers.
Category: Medical Clinic
Background:
A medical clinic specializing in x-ray therapy was looking to activate their digital campaign even more. Patient intake was consistent, but they wanted to know more about their website users and their needs.
Strategy:
The digital campaign included Display ads and Video ads with website retargeting and behavior targeting geared towards older adults, to alleviate chronic pain and joint pain. In an effort to activate their website traffic even more, Website Visitor ID was added to their website to gather additional information to target this user database within the digital campaigns. In the first 30 days of Website Visitor ID being added to the client’s site, it identified almost 3000 user profiles including, names, addresses and demographic data. From there the data was matched using custom audience matching and added to their campaign strategies. Out of 3000 profiles, 80% was able to be matched and reached online with display and video ads.
Results:
With the addition of Website Visitor ID, the campaign saw an immediate increase in CTR and conversions and the custom and audience matching strategy was performing at a .31% CTR. The client lso cited that appointments increased and they wanted to add these tactics for other locations. Website Visitor ID was just the therapy this campaign needed!
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