Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
A local law firm sought to connect with a diverse clientele—ranging from heads of large families and business owners to individuals navigating life transitions such as divorce, career changes, or retirement. Their mission was to communicate their commitment to providing meaningful, practical advice on safeguarding futures and protecting loved ones.
The campaign commenced with Native Advertising, employing Behavioral Targeting, Keyword Targeting, and Retargeting strategies. We honed in on demographics pertinent to Baby Boomers planning for retirement and adult children caring for seniors with chronic illnesses.
After nine months of successful Native campaigns, we integrated Mobile Conquesting to geo-fence and geo-retarget local senior living facilities, enhancing our reach within the targeted community.
Most recently, the campaign expanded to include Cross Platform with Social Mirror™ ads, amplifying engagement across multiple digital channels. Social Mirror™ ads have demonstrated exceptional performance, yielding an average click-through rate of 0.92%, which is 13 times the national average of 0.07%.
Since its inception in 2020, this campaign has been renewed multiple times, serving over 15,342,530 impressions and achieving a click-through rate eight times higher than the national average. Notably, the client received 475 conversions, with the "Request a Consultation" page view ranking as the third highest conversion metric.
If your business is seeking a high-impact, cost-effective marketing strategy, Vici Media is here to help. Our white-label digital solutions are designed to deliver measurable results tailored to your unique objectives.
For more information, email support@vicimediainc.com.
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