Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
Background:
A local Community college looking to re-enroll students who stopped out at least one long semester without completing a degree or certificate. The college had a list of 2,125 students that went back five academic years.
Strategy:
A targeted enrollment management marketing campaign to get stopped out students back in college was implemented using Mobile Conquesting Address Targeting and Retargeting. With this strategy we were able to target the mobile devices at all those addresses from their list and then retargett hem during their normal daily routines outside of their home addresses. A combination of display, scroller ads and video ads were delivered with the message, “We Want You Back!”.
Results:
115 Students returned for Spring 2025 which was 5.44% of the students targeted (of 2,125 at census date). Cost per Conversion was $13. In addition, the campaign saw a 1.28% CTR over 18x the national average. The college continues it’s efforts year round with Mobile Conquesting leading the way!
For more information email support@vicimediainc.com
