Allison has over 20 years of advertising agency and media relations experience. Being on the agency and client side she offers a unique perspective to client needs and what it takes to achieve them. As a seasoned marketing professional she has managed strategic planning and multi-media marketing for many healthcare clients, banks, schools, non-profits and universities, as well as the Kentucky Derby Festival. She prides herself on creating and maintaining great relationships. Her experience is a great match for leading and training teams and helping businesses grow
One of marketing’s biggest mysteries? All the anonymous visitors on your site who aren’t converting, your own website traffic, just out of reach. You’ve worked hard to drive users to your site through killer campaigns, but do you know who they are?
Now you can.
Introducing our brand-new product: Website Visitor ID.
This isn’t your average “bounce rate” or “session duration” kind of tool. We’re talking real names, real emails, real addresses, and so much more—pulled right from your site visitors. No cookies, no stalking, no guesswork. Just privacy-compliant, first-party data that turns anonymous clicks into real, marketable humans.
With over 1 billion websites on the internet and 29% of business being conducted online, knowing who is visiting your website is essential for tailoring your marketing and sales strategies effectively.
https://www.forbes.com/advisor/business/software/website-statistics/
Key Takeaways from this blog:
Turn Anonymous Visitors Into Leads: Website Visitor ID reveals names, emails, addresses, and more from 20–50% of your website traffic—without cookies—giving you marketable data from day one.
Fully Privacy Compliant, Cookieless Technology: It’s built to meet CCPA, GDPR, HIPAA, and other privacy standards, using IPs and device-level data instead of outdated cookie tracking.
Instant Marketing Activation: The captured data integrates seamlessly into email, direct mail, display, video, and social campaigns with Website Visitor ID Feed—automatically feeding into your Vici campaigns for a measurable ROI.
What is Website Visitor ID (WVID)?
Website Visitor ID is like giving your website x-ray vision. With one simple pixel placed on your site, we can identify 20–50% of your visitors and give you the details to help you take actions:
• Names
• Email addresses
• Physical addresses
• Age
• Net worth
• Industry (B2B gold!)
• URLs visited on your website
• Device ID
...and more juicy details refreshed daily in a dashboard you can access 24/7.
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It’s Cookieless. And That’s a Good Thing.
Cookies are crumbling (thanks, Chrome), and Website Visitor ID doesn’t need them. We use IP addresses, timestamps, hashed emails, and other digital signals to create full user profiles without relying on third-party cookies. That means this tool is:
• CCPA/CPRA/GDPR compliant
• HIPAA-friendly (hello, healthcare clients!)
• NAI & DAA aligned
• Fully opt-out capable
Your data is powerful and respectful. That’s how we like it.
So, What Can You Do With This Data?
This is where things get fun.
You can instantly use Website Visitor ID data in:
• Email campaigns
• Direct mailers
• And yes, we can even push your WVID audience right into Vici campaigns automatically with Website Visitor Id Feed to Display Ads, Native Ads, Social Mirror ads, Video Ads, Online audio ads & Facebook & Instagram
Proof That It Works
One of our recent success stories, a medical clinic, used Website Visitor ID to match 3,000+ website visitors with names, emails, and demographic data. Over 80% of those were reached online through display and video ads. The result? A lift in click-through rate and booked appointments.
At Vici, we recreated the audience in MailChimp from just a few weeks of data, and 8,517 contacts synced correctly. We messaged 8,517 contacts, and 67 emails on the sheet were flagged as role-based and may be fake or spam, so they couldn’t be imported. So less than 1% on that test. High quality data!
Why It’s Better Than the Other Guys
Let’s compare:
We don’t mess around. This tool delivers.
One Pixel. Endless Possibilities.
Setup is ridiculously easy. We’ll place the pixel for you in the container tag. Within 24 hours, you’re collecting cookieless data that’s updated daily.
So, what are you waiting for?
Let’s stop guessing who’s on your site and start using that traffic to build smarter, more effective campaigns. Ask us how to get started with Website Visitor ID, and get ready to activate your client’s campaigns like never before.
Sign up for a demo today!
