Facebook

There are absolutely times in life it is more cost effective to “Do it yourself.”  Before I take on a DIY project, I try to consider if I have three T’s, meaning do I have the tools, the training and the time

Most small businesses have a business Facebook Page but are you understanding the wealth of information you can get from Facebook about people who interact with your Page? This is our step-by-step guide to walk you through some of the most valuable information you might be interested in learning.Facebook calls their analytics “Insights” and you can access it right from your business Facebook Page when you are logged in as an Admin

When developing your marketing strategy, it is important tomake sure to identify your core audience. Targeting too broad, yields a lot ofwaste, narrowing in too thin, may exclude some ideal prospects

As 2019 approaches, it’s imperative that we understand what’s working and continue to add fuel to the fire. Following up to our last blog about preparing for next year, we wanted to share with you some of the top industries spending money in Digital Marketng

Video.  Is it worth the investment to have a video created and include it in your digital marketing?  The answer is yes

My 14-year-old son refers to Facebook as “Snapchat for Old People” yet he still knows every time I post something on Facebook. Teenagers would like us to believe that Snapchat is life, but is that actually true, and more importantly does it matter for your advertising dollars?According to a 2018 Pew Research Center survey, today, roughly half (51%) of U

Earlier this year, eMarketer, Marketing-Interactive, and CNBC  all predicted that digital ad spend would surpass 50% of advertising dollars in the U.S

Most people frown at the thought of thinking about the holiday season now and prefer to wait until after Halloween and Thanksgiving. It makes us cringe when we walk into a home decor or craft store and it is already filled with Christmas trees, lights and aisles of gift wrap and bows in September or even October

Another step closer to elections, and major exchanges Google and Facebook are flexing their muscles when it comes to the approval process of ads.  Back in June,  Vici reported the sweeping changes on Facebook that required ad buyers to be authorized to run political content

As we know, Facebook has been under scrutiny when it comes to their targeting capabilities and what they can/cannot do.Earlier this year, we learned that Facebook was removing many 3rd party categories from their targeting offerings and that they would take effect October 1st, 2018 (link here: https://vicimediainc

They’re making a list and checking it twice. But, it’s not to see who’s naughty or nice

Facebook has launched a new feature called Info and Ads. Thispush from Facebook is another step towards their goal of digital transparency that they released late last year