Dana Bojcic

Dana Bojcic (how do you pronounce that? Boy-chich) is a Senior Partner with Vici and Google Analytics Certified. Dana is an experienced trainer and coach of salespeople and managers. Her background includes working for advertising agencies and as a certified Talent Analyst.

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Dana Bojcic
Are You Considering a New Digital Provider?
Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023)Are you an ad agency considering or perhaps re-evaluating how to manage all your digital advertising for clients? Whether you are a one-person agency, a startup, or a team of seasoned professionals, everyone reaches the point where they can not efficiently do it all on their own. Hiring and training staff members to specifically work on digital marketing can be time consuming, expensive, and extremely stressful
Dana Bojcic
May 14, 2025
OTT & On-Site Visit Tracking: Two Great Strategies Come Together
In my last blog OTT/Connected TV AND On-Site Visit Tracking has ARRIVED, I referenced the Jetsons and Saturday morning cartoons, which I know showed my age. If you are old enough to have experienced Saturday morning cartoons and the Jetsons, you may also recognize this next reference as well! During those Saturday morning cartoon marathons, we also had awesome commercials
Dana Bojcic
May 14, 2025
OTT/Connected TV AND On-Site Visit Tracking has ARRIVED
When I was younger, ok MUCH younger, I used to watch the Jetsons during Saturday morning cartoons. If you are not familiar, the Jetsons was about a futuristic family that premiered in 1962 and it was set 100 years in the future, so 2062
Dana Bojcic
May 14, 2025
Age is not important unless you’re cheese, or an advertiser
Helen Hayes was very wise to compare age to cheese. She additionally said, “Childhood is a short season” and isn’t that the truth
Dana Bojcic
May 14, 2025
Are you maximizing your Pay-Per-Click campaigns? Responsive, Dynamic and Call Ads bring more possibilities than ever.
Pay-Per-Click Ads, Google Ads (formerly Ad Words), Paid Search Ads, it all means the same thing. Not only do these types of ads have a lot of names, but they also have a lot of new options to consider
Dana Bojcic
May 14, 2025
What are the most common objections to using digital advertising?
More and more companies are including digital advertising as a critical component to their marketing strategies. However, there are still some companies out there who have not yet jumped in, or maybe have jumped in and didn’t like the results
Dana Bojcic
May 14, 2025