Allison has over 20 years of advertising agency and media relations experience. Being on the agency and client side she offers a unique perspective to client needs and what it takes to achieve them. As a seasoned marketing professional she has managed strategic planning and multi-media marketing for many healthcare clients, banks, schools, non-profits and universities, as well as the Kentucky Derby Festival. She prides herself on creating and maintaining great relationships. Her experience is a great match for leading and training teams and helping businesses grow
When developing your marketing strategy, it is important tomake sure to identify your core audience. Targeting too broad, yields a lot ofwaste, narrowing in too thin, may exclude some ideal prospects. A happy mediumof targeting is usually the best place to start. Targeting is critical. Adsrelevant to your audience mean they are more likely to become your customers.
Facebook targeting is extremely vast and frankly a bit overwhelming! Luckily the folks at Wordstream have created a super awesome graphic that breaks it down in a digestible way.
The top section of the infographic explains demographicoptions. How old is your target? What is their relationship status? What is theirHousehold income? And more.
Facebook can even target a step further on demographics. What is their education level, where do they work, and by job type? Are they a parent and how old are their kids? What political party are they and more.
Facebook can also target down to interests. Does your consumer like coffee, sports (by type), movie theatres? Are they getting married? Having a baby? Do they like certain automobiles? Do they travel or have a pet?
Other Facebook targeting options are behaviors. Do your consumers commute? Are they a soccer mom? Do they have an iphone? Samsung? Have a tablet? What events do they like or are they going to any?
LastlyFacebook has connection and retargeting and remarketing features. OnFacebook we can target folks who have certain connections on the pages theylike or follow. Other options include retargetingpeople that visit your client’s website and targeting specific people from alist of emails, phone numbers and names.
Once you determine the best targeting strategy, it is important to know where we can serve the ads on Facebook. Our Facebook Premium targets people in 5 different ways.
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