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What are Car Dealerships Doing Amid COVID-19?
COVID-19 continues to keep people at home. Businesses are closing operations, people are getting laid off or furloughed, and industries are learning to pivot their business models
Greg Swiszcz
April 20, 2020
What is a Lookalike Audience?
Have you ever been out with friends or met someone new, and right off the bat they tell you that you look like someone or have a doppelgänger? It’s always interesting to hear what they say next because it can completely change the mood of the night. Maybe it is someone that you will take as a compliment, or maybe they mention someone’s name that you are NOT happy to look like
Katie Pray
January 13, 2020
How Well Does Digital Advertising Work For The Beauty Industry?
Gorgeously! I am a self-proclaimed beauty junkie, and there is no better place to get a product fix than the internet. My journeys to beauty product conversions are both intentional and accidental
Dana Bojcic
December 9, 2019
How can I use video in Digital Advertising?
With Advertisers increasing their digital video advertising budgets an average of 25% , it may be tough to decipher which video products they’re using as part of their marketing mix.  For instance, in Mobile video alone in 2018, brands spent over $30 billion in mobile video alone
Greg Swiszcz
November 1, 2019
Facebook Event: AI in Action
On Halloween Eve I stepped into the Los Angeles Facebook offices for an agency event called “AI in Action” a training focused on how using Artificial Intelligence (AI) within the Facebook platform can help enhance the overall performance of campaigns.  Their office was highly secure (three checkpoints with a government ID to get in) but once inside I was greeted with friendly faces, loud toe-tapping music, kitschy Halloween decorations, and a three-story industrial building decked out with modern art
Megan Malone
October 31, 2019
What Digital Advertising Products Should Casinos Use?
With 465 commercial casinos throughout the United States, according to Statista , there’s bound to be one near you, and maybe in your market.  As we’ve seen for years, Casinos market heavily
Greg Swiszcz
October 7, 2019
Digital Advertising Trends
Election season is basically upon us, and we know that every election year, there are so many changes within the economy.  What businesses are going to spend what, and where are they going to spend it?Before we look at 2020, let’s take a quick look at how 2019 digital ad spending will most likely end
Greg Swiszcz
September 6, 2019
What techniques are most popular for Professional Services?
According to a survey by BIA’s Local Advertising Forecast, the professional service industries will spend $2.5 Billion on mobile ads in 2019
Greg Swiszcz
June 19, 2019
Is Facebook Listening In On Me Through My Phone?
How many of us have felt like Facebook is listening to ourphone conversations? I swear I just mentioned these new Kendra Scott earringsto my friend and now I’m seeing them in my newsfeed? Disturbing! Right? Or isit just effective? It is absolutely unnerving. You feel like you just mentionedto a friend, or even just thought about an item and then you go on Facebook andthere it is right in your News Feed
Dana Bojcic
June 10, 2019
What social platform is gaining popularity?
Instagram. According to latest research, people are embracing Instagram and its popularity is growing
Dana Bojcic
May 2, 2019
Do Credit Unions Utilize Digital Advertising?
In short, the answer is yes! But, to get a good look at what works and what doesn’t, let’s take adeeper dive into how much they are spending, and what they are spending thatmoney on.According to TheFinancialBrand
Greg Swiszcz
March 27, 2019
Social Media: When should you DIY and when should you enlist a digital expert?
There are absolutely times in life it is more cost effective to “Do it yourself.”  Before I take on a DIY project, I try to consider if I have three T’s, meaning do I have the tools, the training and the time
Dana Bojcic
March 1, 2019