Digital Marketing Insights

Investment Marks the Formation of Rockbridge’s New Digital Media Platform DETROIT, MI, June 5, 2024 – Rockbridge Growth Equity (“Rockbridge” or “the Firm”), a partnership-oriented middle market private equity firm with a differentiated approach to building and growing companies, today announced that it has made a majority investment in Vici Media Inc. (“Vici” or the “Company”), a provider of white label digital marketing and advertising solutions

SKIM THIS ARTICLE:Digital Dominance: Political candidates are shifting to digital advertising for the 2024 election, projected to consume 28% of campaign spending—up nearly triple since 2020. The use of Over-the-Top (OTT) ads allows for broad, targeted outreach, making it easier to engage voters regardless of location

Gone are the days of needing professionally made videos for 100% of your video marketing needs.  User-Generated Video Content is becoming a hot commodity and becoming an absolute game-changer for local businesses looking to make their mark

Digital has a leg up compared to other forms of media because it is more trackable. You can get an idea on what consumers are doing after they see the ad or after they click the ad through what is called a conversion

Ready, set action! This always makes me think of the game growing up, “Red Light, Green Light!”. You hurry up and go when you hear “Green light” headed to base and run and then hear “red light”, and you pump your brakes, and hope the caller does not see you move

When most people heard that Beyonce was making a crossover country album, they went up in arms. Myself, as an avid country music fan, I was pumped! Beyonce is a queen and country music is my jam, so what’s not to love? It’s the best of both worlds! That is also how I feel about the new Social Mirror call to action opportunities and the ability to use click/scan to call, click/scan to email, and click/scan for directions

Welcome to the ultimate guide on amplifying your marketing game! Today, we're diving deep into a tool that might seem modest but packs a mighty punch: forms. Yep, you heard that right! We're about to explore how forms can be your secret weapon in elevating engagement, gathering insights, and driving conversions like never before

We all know it. The boxes, the bags, the trucks, the smile logo

Grab your virtual surfboards because we're about to ride the waves of cookie-tracking technology. Chrome, our trusty browser companion, is gearing up for the next big move in its quest for online privacy

Eat. Sleep

Andy Williams said it best when he said “it’s the most wonderful time of the year.” 2024 is now just a few weeks away and we have served over 1

In the fast-paced world of digital advertising, where attention spans are fleeting and competition is fierce, the importance of ad creative cannot be overlooked. It's not just about being present in the digital realm; it's about standing out, capturing your audience's attention, and compelling them to take action