Katie has hands on marketing experience and creating all-inclusive marketing campaigns for clients utilizing traditional media, new media, and event marketing. She has worked with media agencies and clients of various sizes, in all different industries. She has been on the sales side of operations as a salesperson and Sales Manager for a group of radio stations. Katie loves creating, building, and maintaining relationships with clients, media, and teaching, so being able to teach media to sales teams is the best of both worlds.
It’s that time of year where we are all busy with all the things. From Thanksgiving through the end of the year, it seems like there is always something going on from holiday parties, kids holiday events at school, or just daily life. There is no doubt that retailers love this time of year, but one particular business that sees an increase in business is restaurants. I never knew that the hardest question I would have to answer as an adult would be “what are we having for dinner?”, so anytime there is an option for convenience with dining out, I am in!
As families juggle work, school, and extracurricular schedules, one trend has emerged stronger than ever: dining out. In recent years, busy families have shifted towards dining out more often, seeking a way to enjoy meals without the effort of cooking at home. However, with inflation affecting household budgets, they’re also focusing on convenience and value when choosing where and how they dine.In a recent study from AdMall, it was found that families are dining out more than ever, but prioritizing convenience and value, and that is something I feel to my core. As a working mom of two young kids, when I am looking for a place to eat, or even grab take out, I want something that is kid-friendly and fast.Here are some stats and findings from the Family Dining Trends Study, Affinity Group, 2024 for places like full service, fast casual and quick serve restaurants, food delivery services, pizza restaurants/delivery, or any company targeting restaurant food delivery orderers (those ordering twice a week):
Using digital advertising, restaurants can take advantage of various ways to reach families, frequent diners, and even loyalty members. Through Behavioral Targeting, you can use various products to reach that target demographic: Display/Native/Social Mirror/Online Audio/Over-the-Top (OTT)/Video:
If you have a list of previous customers or a loyalty program, you can use that to reach just those people and provide them with special offers and entice them to come back and dine with you. Here is an example of an email I received from a local pizza shop. Since I have used online ordering with them in the past, they have my contact information, and now I receive weekly deals via email and on Facebook from them. This targeting strategy, Custom Audience Matching, is available with Display, Native, Social Mirror, OTT, Online Audio, Video, Facebook/Instagram, Amazon, and LinkedIn.
What is also nice about Custom Audience Matching, is being able to take that list and stretch it even further with a Lookalike Audience. This is reaching people with similar characteristics on that initial list, finding them while they are online and then serving them your ads while they are browsing on various websites and apps. For example, if Chris P. Bacon down the road has similar behaviors to me, s/he could now be served this Sal’s ad through using a Lookalike Audience.To back up how much of an impact digital ads have when it comes to reaching consumers’ attention for restaurants:
Dining out is more popular than ever, and for good reason. As families balance the demands of modern life, the convenience and value offered by restaurants make dining out a practical choice, for both parties! Whether it’s grabbing takeout for a quick meal on the go or sitting down to share a family-sized meal, the way we dine out has adapted. Restaurants that prioritize family-friendly options, convenience, and budget-conscious choices are likely to thrive in this ever-evolving landscape. By strategically selecting restaurants that meet their needs, families can enjoy a break from cooking without breaking the bank and for restaurants, by strategically selecting their ideal target demographic with an enticing offer and/or message, they can win that share of the (pizza) pie.
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