Digital Marketing Insights

The holiday season is a special time for businesses, whether it's the bustling excitement of holiday festivals or the dynamic energy of college campuses. During this period, shoppers embark on a quest for the perfect gifts, decorations, and experiences, and they're doing it all from the convenience of their mobile devices

Who likes a good fortune? If a marketing crystal ball existed or even an advertising fortune cookie,  it would tell you that 2024 is the year of digital! This may be a bold statement, but all indicators point to success!So hold on to your party hats because digital advertising is set to take the lead in 2024 with an impressive 6% increase, contributing to an overall 4.4% surge in advertising expenditure

One thing I love about the internet is when you come across those “I was today years old when I learned…” posts, or you learn about a new “hack”. One of my favorites that I recently just learned is how to properly use a “Corkscrew Climber” at the playground

We’ve all been there. You’re in a social setting where you don’t really know anyone, but it’s a social setting, so you’re supposed to be…social

In the fast-paced world of social media, where trends come and go, one innovation is making waves and transforming the way we connect, share, and engage online - Threads by Meta. Threads, the brainchild of Meta, formerly known as Facebook, is an exciting new chapter in social media storytelling that has taken the digital landscape by storm

As a kid, there are some unwritten rules that you are told you have to follow. You’re not supposed to run with a stick in your hand, you’re not supposed to touch an electrical outlet, and you’re not supposed to talk to strangers

We’ve all been there. You’re scrolling through Facebook, and you see an ad that was for something you were JUST talking about! How in the world did they know? If you type in “does Facebook” on Google, the first auto populated option is “does Facebook listen on your phone”

My water heater broke and being one of the least handyman-type guys I know, I can't fix it myself. That means I need to call a plumbing company to come to my rescue before my garage turns into a swimming pool (which, in theory, would be nice to have too)

As a parent, it's difficult to imagine what your kids are watching online. I always see my kids on their phones

When looking at the days of the week, my favorite day isn’t Saturday or Sunday, or even Friday; it’s Thursday. Thursday is when you’re close to the weekend and you have the whole weekend to look forward to, including a Friday night

When I think of Facebook, there is one thing that comes to mind and it’s the song “Changes” by David Bowie, because they are always ch-ch-ch-chaning things up! Some of the most recent changes that Facebook made has been discontinuing the use of Job Listing ads, no longer showing ads in Instant Articles, and only being able to target 13- to 17-year-olds by gender and location, to name a few. Another big change when Facebook switched to Meta Business Suite was the Insights Reports

Cowabunga Dudes!Summer is just around the corner, and for festivals and summer attractions, it’s time to start thinking about how to best use your marketing budget to help increase business this year.  Using Digital Advertising will allow you to pinpoint the audience you want to reach and invite them into your business