Resources

Digital Ads

Insights and strategies for running effective digital ad campaigns across display, video, social, and mobile platforms. Stay current and drive results.
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Do Credit Unions Utilize Digital Advertising?
In short, the answer is yes! But, to get a good look at what works and what doesn’t, let’s take adeeper dive into how much they are spending, and what they are spending thatmoney on.According to TheFinancialBrand
Greg Swiszcz
March 27, 2019
Social Media: When should you DIY and when should you enlist a digital expert?
There are absolutely times in life it is more cost effective to “Do it yourself.”  Before I take on a DIY project, I try to consider if I have three T’s, meaning do I have the tools, the training and the time
Dana Bojcic
March 1, 2019
How-To-Guide On Understanding Your Facebook Insights And Analytics
Most small businesses have a business Facebook Page but are you understanding the wealth of information you can get from Facebook about people who interact with your Page? This is our step-by-step guide to walk you through some of the most valuable information you might be interested in learning.Facebook calls their analytics “Insights” and you can access it right from your business Facebook Page when you are logged in as an Admin
Leslye Schumacher
March 1, 2019
A How-To Guide For SEO: What A Business Can Do, What A Digital Provider Can Do.
There are lots of ways to be a digital marketing guru so that your clients will look to you for advice and guidance. One is to be able to understand and explain Google Analytics reports, which we have a Google Analytics How-To Guide you should check out
Leslye Schumacher
February 26, 2019
Can I Daypart My Digital Ads?
Yes, but just because you can, doesn’t mean you should!Let’s start with what is dayparting? It is a tactic by which youschedule ads for certain times, that could mean either certain times of the dayor certain days within the week, in the hopes of reaching prospects at the mostopportune time of the day. Can you do this? Yes, but it is not necessarily recommended
Dana Bojcic
February 5, 2019
How Does Your Business Get Found In Voice Search?
Wondering how a business optimizes their website for voice search? According to a recent research report, 71% of respondents would rather use voice search for something they need than to physically type in their search question. Whether we are using voice search on our phones or smart speakers, it’s definitely growing in popularity
Leslye Schumacher
February 1, 2019
How do I target a specific audience on Facebook? (Example)
When developing your marketing strategy, it is important tomake sure to identify your core audience. Targeting too broad, yields a lot ofwaste, narrowing in too thin, may exclude some ideal prospects
Allison Gibson
January 28, 2019
How Important Are Online Reviews?
Extremely. In fact, 78% of Internet users conduct research online and believe reviews are the most credible form of advertising
Dana Bojcic
January 9, 2019
The One Thing You Must Do For Search Engine Optimization
The one thing you can and MUST do as a local business to improve your Search Engine Optimization (meaning – rank on the first page of results when someone searches Google for keywords related to your business) is to optimize your Google My Business listing. Not just claim it – but OPTIMIZE it
Leslye Schumacher
December 31, 2018
What Are Top Digital Advertising Industries For 2019? (Example)
As 2019 approaches, it’s imperative that we understand what’s working and continue to add fuel to the fire. Following up to our last blog about preparing for next year, we wanted to share with you some of the top industries spending money in Digital Marketng
Greg Swiszcz
December 5, 2018
Digital media is on the rise for 2019, are you ready?
As the holidays are near, 2019 is shortly on the heels of a remarkable digital year. Are you or your clients prepared for 2019? Have all the proper media channels for 2018 been evaluated and considered? Digital spending was up 21
Allison Gibson
November 28, 2018
Do Video Ads Work For Small Businesses?
Video.  Is it worth the investment to have a video created and include it in your digital marketing?  The answer is yes
Greg Swiszcz
November 8, 2018