Digital Ads

My 14-year-old son refers to Facebook as “Snapchat for Old People” yet he still knows every time I post something on Facebook. Teenagers would like us to believe that Snapchat is life, but is that actually true, and more importantly does it matter for your advertising dollars?According to a 2018 Pew Research Center survey, today, roughly half (51%) of U

Earlier this year, eMarketer, Marketing-Interactive, and CNBC  all predicted that digital ad spend would surpass 50% of advertising dollars in the U.S

Most people frown at the thought of thinking about the holiday season now and prefer to wait until after Halloween and Thanksgiving. It makes us cringe when we walk into a home decor or craft store and it is already filled with Christmas trees, lights and aisles of gift wrap and bows in September or even October

MOBILE CONQUESTING’S™ AUDIENCE DNAThe mark of a truly great digital ad campaign is the ability to learn from the results you a see and apply what you learned to future campaigns, allowing the campaign to sharpen over time.  Now you can learn about your audience as you’re marketing to them through Mobile Conquesting’s™ Audience DNA

Another step closer to elections, and major exchanges Google and Facebook are flexing their muscles when it comes to the approval process of ads.  Back in June,  Vici reported the sweeping changes on Facebook that required ad buyers to be authorized to run political content

Short answer: no. In fact, it is not just mobile, we have yet to find a digital product that works effectively for coupons

As we know, Facebook has been under scrutiny when it comes to their targeting capabilities and what they can/cannot do.Earlier this year, we learned that Facebook was removing many 3rd party categories from their targeting offerings and that they would take effect October 1st, 2018 (link here: https://vicimediainc

Think people do not call anymore? Not true. In the digital fast-paced world we live in, phone calls still are a viable source of leads and sales

They’re making a list and checking it twice. But, it’s not to see who’s naughty or nice

As Google has advanced as a search engine, it has rolled out many features aimed at getting users information as fast as possible.  Included in Google’s search engine results are things like the Google Knowledge Graph, which appears if a business has an updated Google Business listing, showcasing information like the address, phone number, business hours, reviews, and even a nifty feature that tells you how busy the location is, powered by GPS location data of people within the store

Facebook has launched a new feature called Info and Ads. Thispush from Facebook is another step towards their goal of digital transparency that they released late last year

On Thursday, August 9, 2018, Facebook made a move to increase transparency of where ads are coming from, cracking down in the medical category of addiction treatment centers.  This comes after the announcement earlier this year that all digital media buyers managing political campaigns go through an authorization process providing a US driver’s license or US passport, a US-based residential mailing address, and the last 4 digits of their Social Security number