Insights and strategies for running effective digital ad campaigns across display, video, social, and mobile platforms. Stay current and drive results.
COVID-19 continues to keep people at home. Businesses are closing operations, people are getting laid off or furloughed, and industries are learning to pivot their business models
With the COVID-19 pandemic we’ve seen a consumer shift like no other. With millions of people out of work or working from home, their behavior with devices while quarantined has dramatically changed
According to the National Association of Realtors there are 1,384,166 total registered members for the month of January 2020. Why does this matter? They all need digital marketing
So many listeners out there, but how much are we listening?Personally, I would say I spend 2-3 hours a day listening to some type ofonline audio. In our household alone we account for 7 hours a day, at least!The average user of online audio spends about 16 hours and 43 minutes a week! So, to answer the above question we are listening A LOT!How can we use this to our advantage in this space? It is projected that ad dollars spent on streaming audio will rise 17% this year
Gorgeously! I am a self-proclaimed beauty junkie, and there is no better place to get a product fix than the internet. My journeys to beauty product conversions are both intentional and accidental
Anywhere you look, you’re going to see trends for the new year, trends for the new decade, and all sorts of news about the “visionary” year of 2020. Looking ahead, here are a few key things to watch out for as you plan and finalize your marketing budgets
Where were you around this time in 1994? Me? I was attending Bowling Green State University and quite possibly having a Zima with a Jolly Rancher tucked inside. For those of you a bit younger, this was basically a handmade White Claw
With Advertisers increasing their digital video advertising budgets an average of 25% , it may be tough to decipher which video products they’re using as part of their marketing mix. For instance, in Mobile video alone in 2018, brands spent over $30 billion in mobile video alone
On Halloween Eve I stepped into the Los Angeles Facebook offices for an agency event called “AI in Action” a training focused on how using Artificial Intelligence (AI) within the Facebook platform can help enhance the overall performance of campaigns. Their office was highly secure (three checkpoints with a government ID to get in) but once inside I was greeted with friendly faces, loud toe-tapping music, kitschy Halloween decorations, and a three-story industrial building decked out with modern art