Resources

Digital Ads

Insights and strategies for running effective digital ad campaigns across display, video, social, and mobile platforms. Stay current and drive results.
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What are Car Dealerships Doing Amid COVID-19?
COVID-19 continues to keep people at home. Businesses are closing operations, people are getting laid off or furloughed, and industries are learning to pivot their business models
Greg Swiszcz
April 20, 2020
What is Mobile Conquesting Address Targeting and How Does It Work?
With the COVID-19 pandemic we’ve seen a consumer shift like no other.   With millions of people out of work or working from home, their behavior with devices while quarantined has dramatically changed
Megan Malone
March 30, 2020
What Digital Advertising Products Work Best for Real Estate Clients?
According to the National Association of Realtors there are 1,384,166 total registered members for the month of January 2020. Why does this matter? They all need digital marketing
Dana Bojcic
March 2, 2020
Online Audio – What is it and is it HEAR to stay?
So many listeners out there, but how much are we listening?Personally, I would say I spend 2-3 hours a day listening to some type ofonline audio. In our household alone we account for 7 hours a day, at least!The average user of online audio spends about 16 hours and 43 minutes a week! So, to answer the above question we are listening A LOT!How can we use this to our advantage in this space? It is projected that ad dollars spent on streaming audio will rise 17% this year
Allison Gibson
February 5, 2020
How Well Does Digital Advertising Work For The Beauty Industry?
Gorgeously! I am a self-proclaimed beauty junkie, and there is no better place to get a product fix than the internet. My journeys to beauty product conversions are both intentional and accidental
Dana Bojcic
December 9, 2019
Top Digital Advertising Trends for 2020
Anywhere you look, you’re going to see trends for the new year, trends for the new decade, and all sorts of news about the “visionary” year of 2020.  Looking ahead, here are a few key things to watch out for as you plan and finalize your marketing budgets
Greg Swiszcz
December 4, 2019
Where were you 25 years ago?
Where were you around this time in 1994? Me? I was attending Bowling Green State University and quite possibly having a Zima with a Jolly Rancher tucked inside. For those of you a bit younger, this was basically a handmade White Claw
Dana Bojcic
November 19, 2019
How can I use video in Digital Advertising?
With Advertisers increasing their digital video advertising budgets an average of 25% , it may be tough to decipher which video products they’re using as part of their marketing mix.  For instance, in Mobile video alone in 2018, brands spent over $30 billion in mobile video alone
Greg Swiszcz
November 1, 2019
Facebook Event: AI in Action
On Halloween Eve I stepped into the Los Angeles Facebook offices for an agency event called “AI in Action” a training focused on how using Artificial Intelligence (AI) within the Facebook platform can help enhance the overall performance of campaigns.  Their office was highly secure (three checkpoints with a government ID to get in) but once inside I was greeted with friendly faces, loud toe-tapping music, kitschy Halloween decorations, and a three-story industrial building decked out with modern art
Megan Malone
October 31, 2019