Digital Ads

Besides political dollars, there are other opportunities to find digital dollars within the government.  This year, the biggest contributor of that is the US Census

Everything you read and hear in the news right now is all about the coronavirus and it is being compared to the 1918-1920 flu pandemic, so I wanted to take a look and see how far we have come in the technology world in the past 100 years:1920: “Extra! Extra! Read All About It!” is what people would yell to sell newspapers, which was the main source of how people got their daily news2020: “Did you see what Karen posted about the other day on Facebook?! She’s so extra!” This is what people say on social media, the main source of how people get their daily news1920: TV was in its infancy (in 1928 the Federal Radio Commission issues the first television station license ) and had quite a ways to go before it would start becoming the norm in houses and businesses, and programming was limited at best2020: In most homes, there are more TVs than people, and we can binge watch an entire series in one weekend1920: When you ran out of sugar you would ask the next-door neighbor for a cup of sugar2020: When you run out of sugar, you ask Alexa to add sugar to your grocery list1920: “Hello Operator, I’d like to make a call to the Johnsons over on Main Street.”2020: “Why isn’t he answering my call?! I just texted him three seconds ago and I can see that he read the text!”There is no doubt that we have come a long way with technology, but the neat thing is that now we can use this technology to target consumers with digital advertising

There are many names for Pay-Per-Click (PPC) Ads you may have heard; Google Ads, AdWords, and even SEM (Search Engine Marketing). They all mean the same thing

Historically when it comes to ad buying you have two giants fighting for business ad dollars: Google and Facebook.  Globally, Google is the largest digital ad seller in the world in 2019, accounting for 31

COVID-19 continues to keep people at home. Businesses are closing operations, people are getting laid off or furloughed, and industries are learning to pivot their business models

Times are tough. We get it

With the COVID-19 pandemic we’ve seen a consumer shift like no other.   With millions of people out of work or working from home, their behavior with devices while quarantined has dramatically changed

It’s tough out there right now.  We get it

According to the National Association of Realtors there are 1,384,166 total registered members for the month of January 2020. Why does this matter? They all need digital marketing

So many listeners out there, but how much are we listening?Personally, I would say I spend 2-3 hours a day listening to some type ofonline audio. In our household alone we account for 7 hours a day, at least!The average user of online audio spends about 16 hours and 43 minutes a week! So, to answer the above question we are listening A LOT!How can we use this to our advantage in this space? It is projected that ad dollars spent on streaming audio will rise 17% this year

Blaze. Burn

Gorgeously! I am a self-proclaimed beauty junkie, and there is no better place to get a product fix than the internet. My journeys to beauty product conversions are both intentional and accidental