Leslye Schumacher is a Founding Partner with Vici. Leslye’s background in media spans 25 years and includes working for both large and mid-size television, radio and newspaper companies. She has held positions in sales, management, marketing and NTR. Leslye has extensive experience in training salespeople and coaching managers. She is Google Analytics Advanced Certified, a Certified Radio Marketing Consultant and a Certified Sales Talent Analyst, having assessed over 10,000 media salespeople and managers. Leslye was the Vice President Of Talent Services for The Center For Sales Strategy before going on to start TalentQ Consulting and then Vici Media.
Each ad links back to the social platform it is mirroring and, has a second call to action button that links to the advertiser’s website! Ads contain unique social actions related back to the originating social platform (for example, the like icon, the heart icon, the pinning icon) These ads can integrate with all the major social media platforms: Facebook, Instagram, X, Linked In, Pinterest, TikTok, Snapchat, and YouTube. Creatively, ads can be display, video, carousel or OTT. Our Social Mirror ads offer the ability to click to call, click to email, and click to map for display, video, and carousel formats, and scan to call, scan to email, and scan for directions for the Social Mirror OTT format!
(Click on the play button below to see a Social Mirror Ad in action on a website.)https://youtu.be/gjyoACCouE8We also can run Social Mirror OTT ads where we take your video social post and create it into a video ad that appears on Connected TVs. Here's an example of one that has a QR code and when you scan it with your mobile phone it calls the advertiser! (Click to watch)https://www.youtube.com/watch?v=87_ZU5P5lC8Mind blown!To break this down into even simpler terms, you know we at Vici love our one sentence descriptions on digital products, here is a basic definition of Social Mirror ads:Social Mirror ads look like your social media display or video posts but appear on other websites, apps, or streaming TV, linking back to the social media platform and your website, and run across all devices using our targeting strategies.The best part is the ad has three call-to-action opportunities:
To show return on investment, we can report the total number of all the various clicks on the ad in your monthly report.So with Social Mirror ads we are NOT running the ad on the social media platform, we are “mirroring” the EXACT look of your social post and turning it into an ad that runs on thousands of OTHER websites and apps, targeting just to the people you want to reach, across all devices.Social Mirror ads can be done with any organic or paid posts from your business account on these eight social media platforms:
How are these ads targeted? As always, we start with the geographic area. You tell us the geographic area you want to reach, and then we layer in targeting strategies like Behavioral Targeting, Keyword Targeting, Artificial Intelligence (AI) Targeting and this also works with Retargeting as well.
We can also use Mobile Conquesting Cross Device Targeting to follow people who have been served a Mobile Conquesting ad, and then serve them a Social Mirror ad when they go onto all their different devices.
Now as for results, the average click thru rate (CTR) for a social mirror ad is .49% which is 7x higher than the national average.
As far as reporting, you won’t be able to see how many clicks go to the social page vs their website, but you do get an overall click total for the ads.So there you have it! It is as simple as a post looking in the mirror and seeing something even greater!
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