With over 19 years in advertising sales, and working with many agencies, Greg is very experienced with working with clients of all sizes. He has also seen our services work first hand. Having the exact same real life experience selling digital advertising as our clients, he brings his ability to relate to everyone. Working with our partners allows him to continue to help sales teams and agencies grow their business, and at the same time, supporting the growth efforts of the end client. Greg is Google Analytics Certified.
There are so many digital terms floating around water coolers and company meetings. One of those terms is “Google My Business Listing.” Has this term come up in conversation around your marketing team? Your executive team? If the answer is no, then pay attention. This is going to be a great tool to help your company. If the answer is yes, then pay attention. We’re going to share with you how it works and why it’s so important.We’ve put together a complete how-to-guide for Google My Business here.First, understand what Google My Business listing is. According to Google, “it’s a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. To help customers find your business, and to tell them your story, you can verify your business and edit your business information.” In more simple terms, it’s an online dashboard that allows business owners to have more control over the information Google Displays about your business when it populates in Search results and Google maps.This tool gives you the ability to manage the information that Google users find when they search for your business or the products and services you offer. From hours of operation to website, street address, and even photos, Google My Business is a tool you want to be using.Here are a few reasons you want to have a Google My Business Account:
Now you know why a Google My Business (GMB) listing is so important. But, this isn’t one of those “set it and forget it” tools. This is a tool that needs to be set up and optimized. Again, use this link to find the step-by step guide as to how to set it up and optimize it. Here are a few things you SHOULD optimize in your listing:Google My Business Posts:You can add text, photos, video, gifs, and even call to action buttons. You can promote events such as webinars or open houses. You can promote sales and limited time offers. You can even link to your latest website blog post (yes, your company should be blogging).Google My Business Questions & Answers:Did you know that when your Knowledge Graph is displayed or your Google Maps listing, it includes Questions and Answers and those questions can be answered by ANYONE? The guide we referenced earlier has some great tips as to how to manage this section. This article shows you 3 ways you can access your questions and answers.Google My Business Photos & Videos:Yes, you should upload photos of your business to your Google My Business Listing so that they show up in your Knowledge Graph and in Google Maps. But, just like in digital advertising, we are starting to see more preference given to videos.Now that you have an idea as to what Google My Business is and why it’s important (and you’ve read through the step by step guide hopefully), let’s talk about how it can help you, especially during the holidays.Street Fight Magazine has provided 5 best uses during the holiday season:
The holidays are here, people want to spend money, and Google My Business is a free tool you can use to help yours.If you are using Google My Business in addition to digital advertising, you want to make sure that you are linking your listing to your digital campaign. It’s very important. Here’s why:If your Google My Business listing is updated, and you have your hours, your specials, some photos etc and someone can find all of this information in a search engine result, they may never come to your website. We call this a “Zero Click” in digital advertising. It means that they found all of the information they needed from the search engine result. Maybe it was on the search page itself, Google Maps, or even the Knowledge Graph.By linking Google My Business to your digital advertising campaign report, you can get a look “behind the curtain” so to speak. You can see what people are searching for, what they click on, and how they get there.Here are just a few things you can see by linking to your advertising campaign:
There is a lot of information to be gathered from your online presence, your Google My Business location included. While being able to monitor and optimize all of this is something you can do, utilizing a team like ours will keep you free to focus on the day to day operations of your business.
