Digital Ads

There are so many digital terms floating around water coolers and company meetings.  One of those terms is “Google My Business Listing

With the state of our world and everything going online business leads become more and more important daily. Most businesses would tell you however, getting consumers to do what we want them to do online, can be challenging

Social Mirror ads mimic the look and feel of top social media platforms however, the ads appear not on the social platforms, but on thousands of other websites and apps and run across all devices.Each ad links back to the social platform it is mirroring and, has a second call to action button that links to the advertiser’s website!  Ads contain unique social actions related back to the originating social platform (for example, the like icon, the heart icon, the pinning icon)  These ads can integrate with all the major social media platforms: Facebook, Instagram, X, Linked In, Pinterest, TikTok, Snapchat, and YouTube

Oh Quaren-tree, Oh Quaran-tree… what will this holiday season be?Pivot left. Pivot right

If you are talking to any clients or prospects about running digital ads for political, especially on Facebook or Instagram, it is time to close the sale and start executing.Facebook has released some new information about political advertising, and the restrictions are tighter than ever

In order to understand Cross Platform Advertising, it’s important to first understand its foundation, Mobile Conquesting™, one of our most popular products. It’s also one of the more advanced and sophisticated products we offer

Let’s face it…people love their smart phones. Really! And…they can’t really live without them

When I tell people that I from New York, they immediately think that I am talking about the Big Apple; New York City. When I also tell people that I am from Mexico, they get a puzzled look on their face and think I am lost because I am an Irish American and don’t fit a typical Hispanic profile

Besides political dollars, there are other opportunities to find digital dollars within the government.  This year, the biggest contributor of that is the US Census

Everything you read and hear in the news right now is all about the coronavirus and it is being compared to the 1918-1920 flu pandemic, so I wanted to take a look and see how far we have come in the technology world in the past 100 years:1920: “Extra! Extra! Read All About It!” is what people would yell to sell newspapers, which was the main source of how people got their daily news2020: “Did you see what Karen posted about the other day on Facebook?! She’s so extra!” This is what people say on social media, the main source of how people get their daily news1920: TV was in its infancy (in 1928 the Federal Radio Commission issues the first television station license ) and had quite a ways to go before it would start becoming the norm in houses and businesses, and programming was limited at best2020: In most homes, there are more TVs than people, and we can binge watch an entire series in one weekend1920: When you ran out of sugar you would ask the next-door neighbor for a cup of sugar2020: When you run out of sugar, you ask Alexa to add sugar to your grocery list1920: “Hello Operator, I’d like to make a call to the Johnsons over on Main Street.”2020: “Why isn’t he answering my call?! I just texted him three seconds ago and I can see that he read the text!”There is no doubt that we have come a long way with technology, but the neat thing is that now we can use this technology to target consumers with digital advertising

There are many names for Pay-Per-Click (PPC) Ads you may have heard; Google Ads, AdWords, and even SEM (Search Engine Marketing). They all mean the same thing

Historically when it comes to ad buying you have two giants fighting for business ad dollars: Google and Facebook.  Globally, Google is the largest digital ad seller in the world in 2019, accounting for 31