mobile advertising

Short answer: no. In fact, it is not just mobile, we have yet to find a digital product that works effectively for coupons

They’re making a list and checking it twice. But, it’s not to see who’s naughty or nice

Looking at total ad spend alone; the short answer is “similar to last year.” However, when broken down product by product, we learn that even though half of Small and Medium Businesses are not increasing their overall ad dollars by much, they are adjusting how they are allocating those ad dollars, and more money is moving to digital media

2017 saw record growth in Digital Advertising dollars throughout the United States.  According to the Interactive Advertising Bureau, those dollars are actually $40

Digital ad spending is steadily rising, and no area is intensifying faster than native advertising.   Native ads come in many forms, but all share the common goal of not “looking” like an ad

Digital advertising allows you to craft an extremely targeted and measurable campaign. If you are not already implementing digital into your overall marketing plan, it’s time to explore the possibilities!Don’t make the mistake of thinking that digital is only for large corporations

Year after year, Christmas is one of the biggest seasons for consumer engagement campaigns. Holiday promotions and interactive content are an excellent way to get a piece of the warm holiday feeling during this time of year! Also important during the season is being able to reach people on their smartphone while they are out and about

If you’ve heard of Adpocolypse, and actually feel like it’s the end of the world for digital marketing, you have my permission to take a deep breath and relax.  For those of you who have not heard of Adpocolypse, it is the seemingly detrimental trend of internet users employing ad blockers so they are not shown digital display ads

If you want to target customers under the age of 35 in your next digital campaign, Instagram is the platform for you. Instagram is continuously growing, and with that growth, is becoming a major player in the mobile social media game

Real estate agents’ favorite line is now moving into the field of digital marketing: location, location, location. The number of smartphone users is rapidly increasing; it is predicted that the number of smartphone users will reach two billion people worldwide this year

We’ve all heard it before: the money is in mobile.  You’ve probably heard dozens of reason why it is so important for your business to have a strong mobile presence, whether it be a mobile website or by utilizing mobile advertising

With over 171.5 million people owning a smartphone worldwide, it’s almost irregular not to have one