Using Mobile Conquesting™ for Holiday Marketing

Published on
December 13, 2016
Contributors
Dana Bojcic
support@vicimediainc.com

Dana Bojcic (how do you pronounce that? Boy-chich) is a Senior Partner with Vici and Google Analytics Certified. Dana is an experienced trainer and coach of salespeople and managers. Her background includes working for advertising agencies and as a certified Talent Analyst.

Subscribe to our newsletter
Read about our privacy policy.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Year after year, Christmas is one of the biggest seasons for consumer engagement campaigns. Holiday promotions and interactive content are an excellent way to get a piece of the warm holiday feeling during this time of year! Also important during the season is being able to reach people on their smartphone while they are out and about. The solution? Mobile Conquesting™! Mobile Conquesting™ uses location based targeting combined with demographic and behavioral targeting to reach consumers with display ads on their mobile devices

44895753 - shopper woman buying online on the smart phone in the street



While the ideas are endless, here are some of the most successful

  • coupons
  • gift/gift card with purchase
  • sweepstakes for shopping sprees, gift cards, or other free gifts

For additional brainstorming about who can use mobile conquesting™, here are some examples of advertisers to target and the types of promotions they could run

Financial Institutions: push holiday loans, tack a cash bonus onto any product you need to promote, or offer a skip a payment promotion to help consumers pay for holidays gift

Retail Stores: promote two-for-one products, buy one, get one half off, gift card with purchase, hold a toy or canned food drive for charity, or donate a % of sales to charit

Restaurants: advertise two-for-one meals, buy one, get one half off, gift card with purchase, set menu at special price or 3 course specia

Local Events: make your events special with tree/menorah lightings, holiday parades, arts and crafts shows, Christmas productions, breakfast with Santa and other kid-friendly events

Related Posts

Tips, guides, industry best practices, and news.
Category Link
Connected TV (CTV) + Social Mirror = Your Multiscreen Power Play
With short-form video and CTV ads rated most “effective” across the board, it’s clear where the smart money’s going.
Katie Pray
August 12, 2025
Category Link
An independently owned pest control franchise in Central Washington sees strong ROI with digital ads
This strategy delivered results and complimented their in-house placement of Google Ads where they reported higher conversions and a lower cost per click, as we reached their audience higher in the funnel.
Vici Team
August 12, 2025
Category Link
Facebook and Display Campaigns Doll-ivered Tour-ific Ticket Sales!
“We are excited that the tour has received amazing results, and our clients are aesthetic with the ticket sales we deliver.”
Vici Team
August 4, 2025