mobile advertising

Angry Birds, Candy Crush, Trivia Crack, Bookworm, Gym Streak.  At any given time, there are millions of smartphone users with their noses glued to their screen using gaming apps or lifestyle apps like these

How many times have you been scrolling along on your mobile phone and accidentally clicked on an advertisement? Well, you’re not alone. To address it, Google has implemented several changes to reduce accidental clicks on mobile display ads

A cookie is is a small piece of data sent from a website and stored in a user's web browser while the user is browsing that website.  A cookie can track everything from the websites the user visits afterwards, their behavior, purchase decisions, etc

Do millennials ever put their phones down?No.  In fact, 24% of millennials attached themselves to their smartphones less than 5 minutes after waking up

Digital Ad Spending is expected to reach about $60 Billion this year, and retailers will comprise 22% of that, or $12.9 billion

It’s no secret that ad spending in digital is growing.  In fact, in 2014 the highest advertising revenue was directed towards the Internet

It’s no secret that desktops and mobiles rule consumers’ online experience, but when are these devices most prevalent? In a recent study done by Chitika, peak times are examined for mobile vs. desktop usage in the US and Canada

I can’t even imagine a time when information wasn’t at our fingertips. When I am out with my friends and one of us has a question no one can answer, I can immediately pull out my phone (I am more attached to it than I’d like to admit), and answer their question within a minute

It's official - mobile rules when it comes to media consumption.  The average person consumes 7 hours of media a day and mobile is number one, accounting for about 35% or 145 minutes of that time