Kiri Tamte-Horan is the Director of Digital Operations at Vici, and oversees the stellar Philadelphia Operations team through the development, implementation, and reporting of all digital campaigns. Kiri has managed hundreds of campaigns spanning Display, Video, and Social platforms, and has generated countless calls and conversions for clients across the country. Kiri is certified in Google Tag Manager and Acquisio, as well as Google AdWords Fundamentals and Display Advertising. Additionally, Kiri has a certification from Disney Institute’s Leadership Excellence. Kiri was the campaign manager for an award winning Digital Campaign as awarded by the Maryland Tourism Council in 2015.
With over 171.5 million people owning a smartphone worldwide, it’s almost irregular not to have one. Of those 171 million, 85% of these owners are millennials. To go even further into millennial smartphone usage: 85% of Millennials aged 18-24 own smartphone devices and 86% aged 25-34 own them.However, while there is a divide amongst ages, there isn’t a divide between genders. 70% of men own a smartphone and 72% of women own one. This is beneficial to know for your campaigns. Since millennials are the future of spending, why not advertise to them? Make sure to have a mobile friendly website and cater your ads to mobile devices, especially if you’re trying to reach the millennial demographic.There are many ways to target this demographic with Ad Networks and Behavioral Targeting categories as well. Here are just a few you can use to appeal to the millennial crowd:Display Ad Networks:
Behavioral Categories:
Implement these in your next campaign and you’ll have no problem targeting the younger demographic!
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