Advertising

One of the core challenges advertisers face is determining how long a digital marketing campaign should last.Digital, like many other mediums, requires frequency

According to Ad Age, there is a broad trend being played out across the advertising landscape. Using data to target audience segments and make smarter media buys in digital

I receive a lot of digital ads. I’m targeted as much as the next consumer, and the most intriguing digital messages and offers absolutely shine through the clutter enough for me to open my wallet and become a customer

When creating a digital marketing strategy, it is easy to become enamored with products that are at the bottom of the sales funnel.  It would be easy to think, “I’m going to focus only on Pay-Per-Click/Search Engine paid ads, Retargeting and SEO because they will help me drive the most conversions

Digital ad spending is steadily rising, and no area is intensifying faster than native advertising.   Native ads come in many forms, but all share the common goal of not “looking” like an ad

Now is the time to market to consumers thinking about home repairs!The IAB’s Digital Influence on Home Improvement Plans analysis showed that 22% of consumers who were working on home improvement projects were influenced by ads on mobile, social media and desktop.That is a huge opportunity for advertisers looking to showcase how they might meet all the home improvement and repair needs of their potential consumers

Digital advertising allows you to craft an extremely targeted and measurable campaign. If you are not already implementing digital into your overall marketing plan, it’s time to explore the possibilities!Don’t make the mistake of thinking that digital is only for large corporations

For small businesses, posting on Facebook just isn’t enough anymore. On average, only 2% of your fans will see one of your posts on their Facebook page (socialbakers

Year after year, Christmas is one of the biggest seasons for consumer engagement campaigns. Holiday promotions and interactive content are an excellent way to get a piece of the warm holiday feeling during this time of year! Also important during the season is being able to reach people on their smartphone while they are out and about

Digital Ad Spending is expected to reach about $60 Billion this year, and retailers will comprise 22% of that, or $12.9 billion

When was the last time you walked, drove, sat or went anywhere without seeing handfuls of people with their faces glued to their smartphone screens?  Between distractions like internet browsing, social media, emails, texting, and phone calls, how can you capture your customer's attention?Get to know them individually.  Understand their consumer habits

Looking for a Valentine’s Day gift that will win your sweetheart over?  Look no further than your favorite digital device.Valentine’s Day is known not only for love and romance, but also for business and consumer driven behaviors: shopping and advertising