Kiri Tamte-Horan is the Director of Digital Operations at Vici, and oversees the stellar Philadelphia Operations team through the development, implementation, and reporting of all digital campaigns. Kiri has managed hundreds of campaigns spanning Display, Video, and Social platforms, and has generated countless calls and conversions for clients across the country. Kiri is certified in Google Tag Manager and Acquisio, as well as Google AdWords Fundamentals and Display Advertising. Additionally, Kiri has a certification from Disney Institute’s Leadership Excellence. Kiri was the campaign manager for an award winning Digital Campaign as awarded by the Maryland Tourism Council in 2015.
Digital Ad Spending is expected to reach about $60 Billion this year, and retailers will comprise 22% of that, or $12.9 billion. Retailers, by far, outpace all other industries.According to Victoria Petrock at eMarketer, “mobile, digital video, and programmatic buying are the brightest stars in the digital advertising lineup."Retailers will spend nearly twice as much as any other industry on mobile advertising in 2015 and will account for 23.2% of the $28.7 billion that advertisers will spend on mobile advertising this year. Retailers are trying to reach their consumers in every stage of their buying process, since online buying is becoming so multi-screened.Retailers will also lead the way with programmatic buying, spending up to $3.71 billion to purchase digital display ads which is 24.9% of the $14.88 billion US advertisers will spend on programmatic buys this year.Lastly, digital video will account for 19.9% of the $7.77 billion to be spent on digital video advertising by the US this year. Video is helping increase total spending, and is increasingly being used as a main component of digital campaigns.
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