Digital Marketing Insights

September is National Woman of Achievement Month and when I hear this I immediately want to proclaim, “I am woman hear me ROAR!”. I am proud to be a woman and I am very fortunate to have encountered some amazing women throughout my lifetime

It’s the most wonderful time of the year! Schools are back in session (somewhat), the nights and mornings are getting cooler, and the sun is setting earlier. Personally, I like to get every last bit out of summer that I can and consider summer to begin on Memorial Day weekend and go until midnight of the first day of Fall, but once September 22nd rolls around, we are officially into Fall

Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023)One of my favorite games to play when I was a kid was “Red Light, Green Light”. This is a game where one person is “it” and stands a good distance away from the other players with their back to rest of the group; this person is considered the traffic light

Let’s face it…people love their smart phones. Really! And…they can’t really live without them

When is the last time you were immediately compelled to take action on a digital ad? You saw something and BAM! A need you maybe were not even aware of suddenly became so apparent and obvious that you had no other choice but to act, and act now?That is the ultimate goal of a digital campaign. To speak so directly to the exact target audience and show them something they now urgently require

When I tell people that I from New York, they immediately think that I am talking about the Big Apple; New York City. When I also tell people that I am from Mexico, they get a puzzled look on their face and think I am lost because I am an Irish American and don’t fit a typical Hispanic profile

Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023)On one side of the intern / company relationship you have a student or recent graduate looking to apply what they have learned in the classroom and gain some real work experience. There is a clear benefit for the student and often, the opportunity yields a lot of busy work, a little actual work, and a line item on their resume

At Vici Media, we are all about knowledge.  Our team is constantly training and learning and we do the same for our partners

When I was selling radio advertising, one of the very first things I did when I would get a new business on the air is to tell them they were about to get a lot of phone calls from other media groups. Different radio stations were going to call and ask for a meeting, along with other TV stations, local magazines, and billboard companies; it’s the nature of the beast

Starting in March 2020 and continuing into June many businesses suffered considerable loss of revenue forcing businesses to close, make layoffs, or to restructure their business models. However, we’ve seen that some businesses were able to soar and pivoted successfully to weather the storm

Besides political dollars, there are other opportunities to find digital dollars within the government.  This year, the biggest contributor of that is the US Census

Everything you read and hear in the news right now is all about the coronavirus and it is being compared to the 1918-1920 flu pandemic, so I wanted to take a look and see how far we have come in the technology world in the past 100 years:1920: “Extra! Extra! Read All About It!” is what people would yell to sell newspapers, which was the main source of how people got their daily news2020: “Did you see what Karen posted about the other day on Facebook?! She’s so extra!” This is what people say on social media, the main source of how people get their daily news1920: TV was in its infancy (in 1928 the Federal Radio Commission issues the first television station license ) and had quite a ways to go before it would start becoming the norm in houses and businesses, and programming was limited at best2020: In most homes, there are more TVs than people, and we can binge watch an entire series in one weekend1920: When you ran out of sugar you would ask the next-door neighbor for a cup of sugar2020: When you run out of sugar, you ask Alexa to add sugar to your grocery list1920: “Hello Operator, I’d like to make a call to the Johnsons over on Main Street.”2020: “Why isn’t he answering my call?! I just texted him three seconds ago and I can see that he read the text!”There is no doubt that we have come a long way with technology, but the neat thing is that now we can use this technology to target consumers with digital advertising