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Digital Marketing Insights

Trends, analysis, and expert perspectives to help you stay ahead in the evolving digital marketing landscape.
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How Can Auto Dealers Use Advanced Digital Advertising?
Before we go full throttle into all the different ways in which auto dealers can utilize digital ads to drive traffic into their dealerships and increase sales, I couldn’t resist throwing in some fun puns to start us off. There is no denying that the automotive vertical is one that is fueling the advertising industry
Katie Pray
January 25, 2021
Cannabis Digital Ad Spending Is Blooming!
What do you call money that grows on trees? Marijuana. Sorry for my bluntness, that's just how I roll
Allison Gibson
January 19, 2021
What to expect for advertising budgets and products in 2021?
2020 has come to end.  How can we possibly know what to expect to happen in 2021?!   I’m no psychic and don’t claim to be
Greg Swiszcz
January 7, 2021
What Are Universal IDs Or Unified IDs And What Happens When Cookies Go Away?
Cookies, line of code used to track users across the internet and target ads to them, are going away.  Apple’s Safari browser already uses Intelligent Tracking Prevention (ITP) to limit companies’ abilities to track users by blocking third-party cookies that collect this type of data
Leslye Schumacher
December 18, 2020
Are Social Mirror Ads Working for Businesses?
The answer to that is a resounding YES! If you are not familiar with what Social Mirror Ads are, first have a look at my last blog and explore more details here. In a nutshell, Social Mirror ads mimic the look and feel of top social media platforms
Dana Bojcic
December 9, 2020
How does Google My Business Help My Business during the holidays?
There are so many digital terms floating around water coolers and company meetings.  One of those terms is “Google My Business Listing
Greg Swiszcz
December 2, 2020
Vici Ranked Number 404 Fastest Growing Company in North America on Deloitte’s 2020 Technology Fast 500™
We are thrilled to announce we made the list two years in a row for Fastest Growing Company in North America on Deloitte’s 2020 Technology Fast 500™.Philadelphia PA, November 18, 2020 — Vici, headquartered in Philadelphia PA today announced it ranked 404 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America now in its 25th year
Allison Gibson
November 18, 2020
What Are Facebook Offer Ads?
Updated 1-6-22: Facebook Offer Ads were deprecated in October of 2021My mom is the person that gives the best gifts. Every year she nails it and gets the most creative, most comfortable, practical gifts and every time I ask where she got it, she replies with “it was a QVC special!” I have been gifted the most amazing bed sheets, the most spectacular scissors (weird, right? They are lifechanging) and my personal favorite, a portable car jumper
Katie Pray
November 13, 2020
How Do You Target Your Advertising During the Holidays?
Oh Quaren-tree, Oh Quaran-tree… what will this holiday season be?Pivot left. Pivot right
Greg Swiszcz
November 3, 2020
How Are You Reaching Consumers Impacted by the Pandemic?
I was at the grocery store the other day and as I was waiting to check out (six feet behind the person in front of me of course) I caught myself staring at the cashier. I was thinking that he looked familiar, but I could not put my finger on who it was or how I knew him
Katie Pray
October 16, 2020
Are your digital political ads ready to go?
If you are talking to any clients or prospects about running digital ads for political, especially on Facebook or Instagram, it is time to close the sale and start executing.Facebook has released some new information about political advertising, and the restrictions are tighter than ever
Dana Bojcic
October 11, 2020
What is Cross Platform Targeting and How Does it Work?
In order to understand Cross Platform Advertising, it’s important to first understand its foundation, Mobile Conquesting™, one of our most popular products. It’s also one of the more advanced and sophisticated products we offer
Greg Swiszcz
October 7, 2020