Digital Marketing Basics

Video.  Is it worth the investment to have a video created and include it in your digital marketing?  The answer is yes

Earlier this year, eMarketer, Marketing-Interactive, and CNBC  all predicted that digital ad spend would surpass 50% of advertising dollars in the U.S

Most people frown at the thought of thinking about the holiday season now and prefer to wait until after Halloween and Thanksgiving. It makes us cringe when we walk into a home decor or craft store and it is already filled with Christmas trees, lights and aisles of gift wrap and bows in September or even October

Short answer: no. In fact, it is not just mobile, we have yet to find a digital product that works effectively for coupons

As we know, Facebook has been under scrutiny when it comes to their targeting capabilities and what they can/cannot do.Earlier this year, we learned that Facebook was removing many 3rd party categories from their targeting offerings and that they would take effect October 1st, 2018 (link here: https://vicimediainc

Think people do not call anymore? Not true. In the digital fast-paced world we live in, phone calls still are a viable source of leads and sales

They’re making a list and checking it twice. But, it’s not to see who’s naughty or nice

Mobile Marketing is a hot commodity among advertisers around the country, as consumers spend more and more time on their mobile devices daily. Our Mobile Conquesting products have many advanced features, including geo-fencing, behavioral/location/brand targeting, dynamically updated ads, weather triggered ads, geo-retargeting, geo-lookalike targeting, and also the ability to track in-store visits

Because you are reading this, it is likely that you and your team have now completed your digital training. (if you haven’t, click here and get on board!  You make the effort to keep up to date on all things digital through ongoing education and weekly webinars

Conversions are pretty much the pot of gold for digital marketing.  Increasing your conversion rate is fundamental to your client's return on investment and make the most of your digital marketing budget

I have always been told "You can't have your cake and eat it too."  What does that really mean and how is it relevant to native advertising?  The proverb's meaning is similar to the phrases "you can't have it both ways" and "you can't have the best of both worlds

I find this statistic shocking: “Roughly half of the nearly $70 billion allocated to fund co-op advertising programs goes unused every year.” However, according to estimates from LSA, Borrell Associates and others that is exactly what is happening