Digital Marketing Basics

Looking at total ad spend alone; the short answer is “similar to last year.” However, when broken down product by product, we learn that even though half of Small and Medium Businesses are not increasing their overall ad dollars by much, they are adjusting how they are allocating those ad dollars, and more money is moving to digital media

As this year closes and a new one begins, small business owners are seeking strategies that can help them remain competitive and relevant.  They are analyzing past tactics and campaigns and determining where and how to spend their marketing dollars

More and more, advertisers are using Google Analytics to traffic the traffic that comes to them from a digital campaign. While Google Analytics is a great tool for analyzing what your website traffic does once they get to your website, it has its limitations

Geo-Framing technology allow us to go back in time to previous events where we have captured people’s mobile Unique Device ID’s, map those Unique Device ID’s to their homes, and show those people ads now, across all devices.  It combines the best of aspects of Geo-Fencing and Household IP Targeting

One of the core challenges advertisers face is determining how long a digital marketing campaign should last.Digital, like many other mediums, requires frequency

You may have heard about a new tactic that’s becoming popular with advertisers seeking to reach people on their mobile devices…It’s called by some Geo-Farming. It’s also referred to as Geo-Retargeting (what we at Vici call it)

Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023)We are extraordinarily proud of the team we’ve built here at Vici, but as with all systems we utilize, hiring takes constant refinement.  People on our staff are not only marketing savvy, smart, and thoughtful, but also have an inherit want to be customer-focused

According to Ad Age, there is a broad trend being played out across the advertising landscape. Using data to target audience segments and make smarter media buys in digital

When creating a digital marketing strategy, it is easy to become enamored with products that are at the bottom of the sales funnel.  It would be easy to think, “I’m going to focus only on Pay-Per-Click/Search Engine paid ads, Retargeting and SEO because they will help me drive the most conversions

It is a well-known fact that digital platforms have transformed how people do business these days.  The influence of digital on the shopping journey is impacting how people shop and make decisions about products and services in which they are interested

There are many media buyers out there that are devouring as much information as they can about digital advertising, given that the marketing landscape has changed so drastically.  A media mix used to include placing a television, radio, direct mail, newspaper, phone book, or a billboard buy

Mobile usage is absolutely exploding, but that does not mean that we should ignore the steady performance of desktop.  A smart marketing strategy will leverage the strengths of each device and maximize their unique contributions to the campaign