Digital Marketing Basics

According to Ad Age, there is a broad trend being played out across the advertising landscape. Using data to target audience segments and make smarter media buys in digital

When creating a digital marketing strategy, it is easy to become enamored with products that are at the bottom of the sales funnel.  It would be easy to think, “I’m going to focus only on Pay-Per-Click/Search Engine paid ads, Retargeting and SEO because they will help me drive the most conversions

It is a well-known fact that digital platforms have transformed how people do business these days.  The influence of digital on the shopping journey is impacting how people shop and make decisions about products and services in which they are interested

There are many media buyers out there that are devouring as much information as they can about digital advertising, given that the marketing landscape has changed so drastically.  A media mix used to include placing a television, radio, direct mail, newspaper, phone book, or a billboard buy

Mobile usage is absolutely exploding, but that does not mean that we should ignore the steady performance of desktop.  A smart marketing strategy will leverage the strengths of each device and maximize their unique contributions to the campaign

Of the 80 million millennials in the U.S

Retargeting, also sometimes referred to as remarketing, is a form of digital advertising that can help you keep your brand in front of bounced traffic after they leave your website. A visitor goes to your website, you drop a cookie on the person, and then follow that person around the web and show your ad to that  person until they come back to your website and convert

For small businesses, posting on Facebook just isn’t enough anymore. On average, only 2% of your fans will see one of your posts on their Facebook page (socialbakers

Year after year, Christmas is one of the biggest seasons for consumer engagement campaigns. Holiday promotions and interactive content are an excellent way to get a piece of the warm holiday feeling during this time of year! Also important during the season is being able to reach people on their smartphone while they are out and about

Not every small business has the luxury of having a full-time Marketing Director on payroll, leaving those without a lot of marketing experience scratching their heads when planning for 2017.  With the pressure to have every dollar spent promoting the business coming back as a positive return on investment it can be tricky to balance how much to spend to steadily grow the business

According to a recent article published by by Ad Age, the latest local ad revenue forecast from BIA/Kelsey confirms that revenue from local-focused online ads will exceed that of traditional ads aimed at local audiences by 2018.“BIA/Kelsey forecasts that in local markets, digital advertising, including mobile, will grow from $44

On October 27th the F.C