Resources
Digital Marketing Basics
Foundational tips, strategies, and explanations to help you understand and succeed in the digital marketing landscape.
What to expect for advertising budgets and products in 2021?
2020 has come to end. How can we possibly know what to expect to happen in 2021?! I’m no psychic and don’t claim to be
What Are Universal IDs Or Unified IDs And What Happens When Cookies Go Away?
Cookies, line of code used to track users across the internet and target ads to them, are going away. Apple’s Safari browser already uses Intelligent Tracking Prevention (ITP) to limit companies’ abilities to track users by blocking third-party cookies that collect this type of data
How Do You Target Your Advertising During the Holidays?
Oh Quaren-tree, Oh Quaran-tree… what will this holiday season be?Pivot left. Pivot right
What is Cross Platform Targeting and How Does it Work?
In order to understand Cross Platform Advertising, it’s important to first understand its foundation, Mobile Conquesting™, one of our most popular products. It’s also one of the more advanced and sophisticated products we offer
How Does Mobile Targeted Advertising Work?
Let’s face it…people love their smart phones. Really! And…they can’t really live without them
Why is hiring talented interns important?
Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023)On one side of the intern / company relationship you have a student or recent graduate looking to apply what they have learned in the classroom and gain some real work experience. There is a clear benefit for the student and often, the opportunity yields a lot of busy work, a little actual work, and a line item on their resume
Are there digital ad dollars available from the government?
Besides political dollars, there are other opportunities to find digital dollars within the government. This year, the biggest contributor of that is the US Census
What are Car Dealerships Doing Amid COVID-19?
COVID-19 continues to keep people at home. Businesses are closing operations, people are getting laid off or furloughed, and industries are learning to pivot their business models
What Digital Advertising Products Work Best for Real Estate Clients?
According to the National Association of Realtors there are 1,384,166 total registered members for the month of January 2020. Why does this matter? They all need digital marketing
How Well Does Digital Advertising Work For The Beauty Industry?
Gorgeously! I am a self-proclaimed beauty junkie, and there is no better place to get a product fix than the internet. My journeys to beauty product conversions are both intentional and accidental
Top Digital Advertising Trends for 2020
Anywhere you look, you’re going to see trends for the new year, trends for the new decade, and all sorts of news about the “visionary” year of 2020. Looking ahead, here are a few key things to watch out for as you plan and finalize your marketing budgets
