Resources

Digital Marketing Basics

Foundational tips, strategies, and explanations to help you understand and succeed in the digital marketing landscape.
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What are Car Dealerships Doing Amid COVID-19?
COVID-19 continues to keep people at home. Businesses are closing operations, people are getting laid off or furloughed, and industries are learning to pivot their business models
Greg Swiszcz
April 20, 2020
What Digital Advertising Products Work Best for Real Estate Clients?
According to the National Association of Realtors there are 1,384,166 total registered members for the month of January 2020. Why does this matter? They all need digital marketing
Dana Bojcic
March 2, 2020
How Well Does Digital Advertising Work For The Beauty Industry?
Gorgeously! I am a self-proclaimed beauty junkie, and there is no better place to get a product fix than the internet. My journeys to beauty product conversions are both intentional and accidental
Dana Bojcic
December 9, 2019
Top Digital Advertising Trends for 2020
Anywhere you look, you’re going to see trends for the new year, trends for the new decade, and all sorts of news about the “visionary” year of 2020.  Looking ahead, here are a few key things to watch out for as you plan and finalize your marketing budgets
Greg Swiszcz
December 4, 2019
How can I use video in Digital Advertising?
With Advertisers increasing their digital video advertising budgets an average of 25% , it may be tough to decipher which video products they’re using as part of their marketing mix.  For instance, in Mobile video alone in 2018, brands spent over $30 billion in mobile video alone
Greg Swiszcz
November 1, 2019
Digital Advertising Trends
Election season is basically upon us, and we know that every election year, there are so many changes within the economy.  What businesses are going to spend what, and where are they going to spend it?Before we look at 2020, let’s take a quick look at how 2019 digital ad spending will most likely end
Greg Swiszcz
September 6, 2019
What techniques are most popular for Professional Services?
According to a survey by BIA’s Local Advertising Forecast, the professional service industries will spend $2.5 Billion on mobile ads in 2019
Greg Swiszcz
June 19, 2019
Do Credit Unions Utilize Digital Advertising?
In short, the answer is yes! But, to get a good look at what works and what doesn’t, let’s take adeeper dive into how much they are spending, and what they are spending thatmoney on.According to TheFinancialBrand
Greg Swiszcz
March 27, 2019
How Do I Get Renewals From My Clients?
If you’re asking this on your way in to get a renewal,you’re already too late…. First, let’s look at some of the most common reasons renewals DON’T happen:1
Greg Swiszcz
February 25, 2019
Why do digital and traditional media work well together?
You have heard the phrase, opposites attract. Well the same holds true for your media mix
Allison Gibson
February 19, 2019
How Do I Boost Leads on My Website?
As digital trends and products evolve, and marketers strive to understand online consumer behavior, a common question we get is how to accelerate the number of leads on a website. Making sure a website is SEO friendly, mobile-optimized, and well-designed is all extremely important, but one thing often over-looked is the ease of which to get information
Allison Gibson
December 26, 2018
What Are Top Digital Advertising Industries For 2019? (Example)
As 2019 approaches, it’s imperative that we understand what’s working and continue to add fuel to the fire. Following up to our last blog about preparing for next year, we wanted to share with you some of the top industries spending money in Digital Marketng
Greg Swiszcz
December 5, 2018