Resources

Digital Ads

Insights and strategies for running effective digital ad campaigns across display, video, social, and mobile platforms. Stay current and drive results.
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Google Launches Generative AI Ads in Search: A Game-Changer for Digital Advertising
Are they listening? How did they know I was looking for patio furniture and I am interested in trying a new shaving cream gel? One may ask when you receive ads relevant to your thoughts and conversations. AI struts into the room and proclaims, “It was me!”
Allison Gibson
June 2, 2023
A safer way to advertise with TikTok
TikTok has taken the world by storm with its unique blend of music, dance, and social media. The platform has become a go-to destination for young people seeking entertainment, information, and connections
Allison Gibson
April 26, 2023
What digital advertising products to use for Summer festivals and attractions?
Cowabunga Dudes!Summer is just around the corner, and for festivals and summer attractions, it’s time to start thinking about how to best use your marketing budget to help increase business this year.  Using Digital Advertising will allow you to pinpoint the audience you want to reach and invite them into your business
Greg Swiszcz
April 4, 2023
OTT effectiveness can be measured.
How often do you ask someone, “What’s a good show you are binge watching right now?” or “I need a good new show to watch?”  Probably a lot nowadays. Over the past few years, the rise of OTT (Over-The-Top) services and streaming platforms has transformed the way we consume entertainment and media
Allison Gibson
March 20, 2023
Influencer Marketing for Social Mirror Ads
In today’s world, digital marketing has become a crucial aspect of every business.  With social media personalities on platforms like Instagram, TikTok, and YouTube becoming increasingly popular, businesses have started to shift their focus toward influencer marketing
Greg Swiszcz
March 8, 2023
What Digital Products Are Businesses Using To Promote Their Business?
Looking at the entire landscape of digital advertising, there is a plethora of digital products out there.   Here at Vici, we have a wheel that we introduce businesses to that incorporates 14 top level products, with lots of elements within each product
Greg Swiszcz
January 12, 2023
The Future of Cookie-less Technology brought to you by ChatGPT
ChatGPT is the new AI writing tool that is sweeping the Internet and potentially putting copywriters out to pasture and making non-writers look like geniuses.https://chrome
Allison Gibson
January 6, 2023
What Digital Products Work Best for Colleges and Universities?
Since the COVID-19 pandemic, we’ve seen a surge in spending for colleges and universities.  At first, a lot of campuses started to promote their online classes
Greg Swiszcz
December 14, 2022
A safer way to advertise with X (previously Twitter)
X (previously Twitter) safety is all the buzz right now and advertisers are jumping ship. Should you?X (previously Twitter) has historically been an advertising giant with over $4B in ad revenues last year
Allison Gibson
December 12, 2022
Where should I spend my Digital Advertising dollars in 2023?
As the holidays come into view on the calendar, so do the budget meetings, review meetings, and strategy planning for the upcoming year.   A question that we get asked quite often is “How much should I invest into digital advertising next year?”This is a great question, as we are seeing an increase in digital advertising spend throughout the United States
Greg Swiszcz
November 16, 2022
Introduction of Social Mirror OTT Ads
As technology advances, so does the need for creativity.   When you can advance both at the same time, that puts you ahead of your competition
Greg Swiszcz
October 24, 2022
How Does Amazon Know So Much About You?
I have always been a pretty neat, clean, and tidy person. I don’t like clutter, I like seeing the lines on the carpet from a vacuum in a room, and everything (and I mean everything) has a place
Katie Pray
October 24, 2022