Insights and strategies for running effective digital ad campaigns across display, video, social, and mobile platforms. Stay current and drive results.
In today’s world, digital marketing has become a crucial aspect of every business. With social media personalities on platforms like Instagram, TikTok, and YouTube becoming increasingly popular, businesses have started to shift their focus toward influencer marketing
Looking at the entire landscape of digital advertising, there is a plethora of digital products out there. Here at Vici, we have a wheel that we introduce businesses to that incorporates 14 top level products, with lots of elements within each product
ChatGPT is the new AI writing tool that is sweeping the Internet and potentially putting copywriters out to pasture and making non-writers look like geniuses.https://chrome
Since the COVID-19 pandemic, we’ve seen a surge in spending for colleges and universities. At first, a lot of campuses started to promote their online classes
X (previously Twitter) safety is all the buzz right now and advertisers are jumping ship. Should you?X (previously Twitter) has historically been an advertising giant with over $4B in ad revenues last year
As the holidays come into view on the calendar, so do the budget meetings, review meetings, and strategy planning for the upcoming year. A question that we get asked quite often is “How much should I invest into digital advertising next year?”This is a great question, as we are seeing an increase in digital advertising spend throughout the United States
I have always been a pretty neat, clean, and tidy person. I don’t like clutter, I like seeing the lines on the carpet from a vacuum in a room, and everything (and I mean everything) has a place
Turkey Trots, Macy Day Parade, Black Friday, Menorahs, Hanukkah, Santa Claus, Tree Lightings, and New Year’s! Throw in a few other days like Columbus Day and Veterans Day and you have a whole lot of celebrating being done over the months of October – December.For ideas on Halloween, make sure you read this blog
Video is Hot Hot Hot and stats prove that it is in high demand by digital users.User-generated and professional videos increase brand engagement by 28%
The “ber” months are approaching quickly and that means cooler weather, reasons to eat a lot of pie, and everyone’s favorite- political season. That’s right, political season is already ramping up and we are seeing and hearing ads for all sorts of political races from local ballots to nationwide races
Your Google Business Profile allows business owners to have more control over the information which Google displays about businesses when it populates Search results pages and Google Maps. This used to be called Google My Business but has since been renamed