Resources

Digital Ads

Insights and strategies for running effective digital ad campaigns across display, video, social, and mobile platforms. Stay current and drive results.
View all
Influencer Marketing for Social Mirror Ads
In today’s world, digital marketing has become a crucial aspect of every business.  With social media personalities on platforms like Instagram, TikTok, and YouTube becoming increasingly popular, businesses have started to shift their focus toward influencer marketing
Greg Swiszcz
March 8, 2023
What Digital Products Are Businesses Using To Promote Their Business?
Looking at the entire landscape of digital advertising, there is a plethora of digital products out there.   Here at Vici, we have a wheel that we introduce businesses to that incorporates 14 top level products, with lots of elements within each product
Greg Swiszcz
January 12, 2023
The Future of Cookie-less Technology brought to you by ChatGPT
ChatGPT is the new AI writing tool that is sweeping the Internet and potentially putting copywriters out to pasture and making non-writers look like geniuses.https://chrome
Allison Gibson
January 6, 2023
What Digital Products Work Best for Colleges and Universities?
Since the COVID-19 pandemic, we’ve seen a surge in spending for colleges and universities.  At first, a lot of campuses started to promote their online classes
Greg Swiszcz
December 14, 2022
A safer way to advertise with X (previously Twitter)
X (previously Twitter) safety is all the buzz right now and advertisers are jumping ship. Should you?X (previously Twitter) has historically been an advertising giant with over $4B in ad revenues last year
Allison Gibson
December 12, 2022
Where should I spend my Digital Advertising dollars in 2023?
As the holidays come into view on the calendar, so do the budget meetings, review meetings, and strategy planning for the upcoming year.   A question that we get asked quite often is “How much should I invest into digital advertising next year?”This is a great question, as we are seeing an increase in digital advertising spend throughout the United States
Greg Swiszcz
November 16, 2022
Introduction of Social Mirror OTT Ads
As technology advances, so does the need for creativity.   When you can advance both at the same time, that puts you ahead of your competition
Greg Swiszcz
October 24, 2022
How Does Amazon Know So Much About You?
I have always been a pretty neat, clean, and tidy person. I don’t like clutter, I like seeing the lines on the carpet from a vacuum in a room, and everything (and I mean everything) has a place
Katie Pray
October 24, 2022
How to Use Digital Advertising During the Holiday Season
Turkey Trots, Macy Day Parade, Black Friday, Menorahs, Hanukkah, Santa Claus, Tree Lightings, and New Year’s!  Throw in a few other days like Columbus Day and Veterans Day and you have a whole lot of celebrating being done over the months of October – December.For ideas on Halloween, make sure you read this blog
Greg Swiszcz
September 21, 2022
How to Create Compelling Online Videos
Video is Hot Hot Hot and stats prove that it is in high demand by digital users.User-generated and professional videos increase brand engagement by 28%
Allison Gibson
September 9, 2022
Are You Investing in Digital this Political Season?
The “ber” months are approaching quickly and that means cooler weather, reasons to eat a lot of pie, and everyone’s favorite- political season. That’s right, political season is already ramping up and we are seeing and hearing ads for all sorts of political races from local ballots to nationwide races
Katie Pray
August 30, 2022
Getting Started with Google Business Profile: Your Ultimate Guide
Your Google Business Profile allows business owners to have more control over the information which Google displays about businesses when it populates Search results pages and Google Maps.  This used to be called Google My Business but has since been renamed
Greg Swiszcz
June 21, 2022