Insights and strategies for running effective digital ad campaigns across display, video, social, and mobile platforms. Stay current and drive results.
Are they listening? How did they know I was looking for patio furniture and I am interested in trying a new shaving cream gel? One may ask when you receive ads relevant to your thoughts and conversations. AI struts into the room and proclaims, “It was me!”
TikTok has taken the world by storm with its unique blend of music, dance, and social media. The platform has become a go-to destination for young people seeking entertainment, information, and connections
Cowabunga Dudes!Summer is just around the corner, and for festivals and summer attractions, it’s time to start thinking about how to best use your marketing budget to help increase business this year. Using Digital Advertising will allow you to pinpoint the audience you want to reach and invite them into your business
How often do you ask someone, “What’s a good show you are binge watching right now?” or “I need a good new show to watch?” Probably a lot nowadays. Over the past few years, the rise of OTT (Over-The-Top) services and streaming platforms has transformed the way we consume entertainment and media
In today’s world, digital marketing has become a crucial aspect of every business. With social media personalities on platforms like Instagram, TikTok, and YouTube becoming increasingly popular, businesses have started to shift their focus toward influencer marketing
Looking at the entire landscape of digital advertising, there is a plethora of digital products out there. Here at Vici, we have a wheel that we introduce businesses to that incorporates 14 top level products, with lots of elements within each product
ChatGPT is the new AI writing tool that is sweeping the Internet and potentially putting copywriters out to pasture and making non-writers look like geniuses.https://chrome
Since the COVID-19 pandemic, we’ve seen a surge in spending for colleges and universities. At first, a lot of campuses started to promote their online classes
X (previously Twitter) safety is all the buzz right now and advertisers are jumping ship. Should you?X (previously Twitter) has historically been an advertising giant with over $4B in ad revenues last year
As the holidays come into view on the calendar, so do the budget meetings, review meetings, and strategy planning for the upcoming year. A question that we get asked quite often is “How much should I invest into digital advertising next year?”This is a great question, as we are seeing an increase in digital advertising spend throughout the United States
I have always been a pretty neat, clean, and tidy person. I don’t like clutter, I like seeing the lines on the carpet from a vacuum in a room, and everything (and I mean everything) has a place