Resources

Digital Ads

Insights and strategies for running effective digital ad campaigns across display, video, social, and mobile platforms. Stay current and drive results.
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What are Google Image Extensions?
Move over Google Text Ads, PPC just got a lot more visual! Now introducing Google Image Extensions!Tada!What used to be a somewhat boring text ad on the Google Search Engine Results page, now when a user searches keywords related to a business, it can feature engaging images to really draw attention. Image extensions can help drive performance for advertisers, with compelling visuals of products or services that enhance the message of their text ads, and help businesses get noticed
Allison Gibson
April 14, 2022
Can Digital be Used for Marijuana Campaigns?
Yes, it CANnabis! Cannabis is a budding industry and is really starting to grow like a weed as more states start to legalize recreational use of marijuana. Support for legal marijuana is at an all-time high (no pun intended) of 68%, with the percent being even higher among 18 to 29 year old’s at 79%
Katie Pray
March 16, 2022
Using digital advertising for political campaigns
The votes were out and now they’re in!  No matter what party you represent, your goal is to win the election.   Digital Advertising is capable of aiding in your soon to be victory
Greg Swiszcz
February 25, 2022
What Goes Into An SEO Campaign?
It’s crazy to think that you can have a full-blown conversation these days with just letters. Have we come that lazy that we can’t type out “by the way” and instead just type BTW? The answer, sadly, is yes
Katie Pray
February 16, 2022
How can I use Social Media Stories to promote my business?
Storytelling, one of society’s greatest tools in sharing the narrative that you want people to understand, has changed a lot since the days of fireside chats and Shakespearean stages.
Greg Swiszcz
February 14, 2022
Facebook is making more Chhhhhhanges
Facebook has made a whole slew of new updates. Lucky for you, Vici is giving you the latest and greatest information and how this can impact campaigns and Facebook moving forward
Allison Gibson
January 28, 2022
How To Use Digital Ads To Target Travelers For Tourism & Travel Businesses
I’m leaving on a jet plane, don’t know when I’ll be back again. (Did you just reread that so you can sing it?)  OK, I’m not currently taking a trip, though that sounds amazing right now, but a lot of people are
Greg Swiszcz
November 18, 2021
What are LinkedIn Ads?
Have you ever wanted to reach a specific type of person at a specific business? Or wanted to try and recruit a specific job title or person in a certain field? Well, now you can with LinkendIn ads. With more than 72% of full-time employees on LinkedIn and 4 out of 5 people on LinkedIn “drive business decisions” it is a great place to be for B2B and Recruiting needs
Allison Gibson
November 8, 2021
What is Google My Business and How Can it Help My Online Presence?
Google My Business is an online dashboard that allows business owners to have more control over the information (officially called your “Business Profile”) which Google displays about businesses when it populates Search results pages and Google maps.For example:Google My Business Profiles are used to populate Google Maps, as well as the “Snack Pack” Local Listings
Greg Swiszcz
September 16, 2021
How do you help the Real Estate Industry with Digital Advertising?
If you’ve been looking to buy a home recently, or bought one, you’ve probably overpaid, just like I did earlier this year.  If you’ve sold a house this year, you probably made a great return on your initial investment
Greg Swiszcz
August 12, 2021
Are you maximizing your Pay-Per-Click campaigns? Responsive, Dynamic and Call Ads bring more possibilities than ever.
Pay-Per-Click Ads, Google Ads (formerly Ad Words), Paid Search Ads, it all means the same thing. Not only do these types of ads have a lot of names, but they also have a lot of new options to consider
Dana Bojcic
June 30, 2021