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Digital Ads

Insights and strategies for running effective digital ad campaigns across display, video, social, and mobile platforms. Stay current and drive results.
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How to Use Digital Advertising During the Holiday Season
Turkey Trots, Macy Day Parade, Black Friday, Menorahs, Hanukkah, Santa Claus, Tree Lightings, and New Year’s!  Throw in a few other days like Columbus Day and Veterans Day and you have a whole lot of celebrating being done over the months of October – December.For ideas on Halloween, make sure you read this blog
Greg Swiszcz
September 21, 2022
How to Create Compelling Online Videos
Video is Hot Hot Hot and stats prove that it is in high demand by digital users.User-generated and professional videos increase brand engagement by 28%
Allison Gibson
September 9, 2022
Are You Investing in Digital this Political Season?
The “ber” months are approaching quickly and that means cooler weather, reasons to eat a lot of pie, and everyone’s favorite- political season. That’s right, political season is already ramping up and we are seeing and hearing ads for all sorts of political races from local ballots to nationwide races
Katie Pray
August 30, 2022
Getting Started with Google Business Profile: Your Ultimate Guide
Your Google Business Profile allows business owners to have more control over the information which Google displays about businesses when it populates Search results pages and Google Maps.  This used to be called Google My Business but has since been renamed
Greg Swiszcz
June 21, 2022
What are Google Image Extensions?
Move over Google Text Ads, PPC just got a lot more visual! Now introducing Google Image Extensions!Tada!What used to be a somewhat boring text ad on the Google Search Engine Results page, now when a user searches keywords related to a business, it can feature engaging images to really draw attention. Image extensions can help drive performance for advertisers, with compelling visuals of products or services that enhance the message of their text ads, and help businesses get noticed
Allison Gibson
April 14, 2022
Can Digital be Used for Marijuana Campaigns?
Yes, it CANnabis! Cannabis is a budding industry and is really starting to grow like a weed as more states start to legalize recreational use of marijuana. Support for legal marijuana is at an all-time high (no pun intended) of 68%, with the percent being even higher among 18 to 29 year old’s at 79%
Katie Pray
March 16, 2022
Using digital advertising for political campaigns
The votes were out and now they’re in!  No matter what party you represent, your goal is to win the election.   Digital Advertising is capable of aiding in your soon to be victory
Greg Swiszcz
February 25, 2022
What Goes Into An SEO Campaign?
It’s crazy to think that you can have a full-blown conversation these days with just letters. Have we come that lazy that we can’t type out “by the way” and instead just type BTW? The answer, sadly, is yes
Katie Pray
February 16, 2022
How can I use Social Media Stories to promote my business?
Storytelling, one of society’s greatest tools in sharing the narrative that you want people to understand, has changed a lot since the days of fireside chats and Shakespearean stages.
Greg Swiszcz
February 14, 2022
Facebook is making more Chhhhhhanges
Facebook has made a whole slew of new updates. Lucky for you, Vici is giving you the latest and greatest information and how this can impact campaigns and Facebook moving forward
Allison Gibson
January 28, 2022
How To Use Digital Ads To Target Travelers For Tourism & Travel Businesses
I’m leaving on a jet plane, don’t know when I’ll be back again. (Did you just reread that so you can sing it?)  OK, I’m not currently taking a trip, though that sounds amazing right now, but a lot of people are
Greg Swiszcz
November 18, 2021