Resources

Digital Ads

Insights and strategies for running effective digital ad campaigns across display, video, social, and mobile platforms. Stay current and drive results.
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Political Digital Advertising 2024 Outlook: Seize the Opportunity to Boost Revenue
With 2024 on the horizon, it's time to gear up and tap into a revenue stream that promises to be as dynamic as it is impactful. So, get ready to buckle up as we take you through the thrilling landscape of political digital advertising and how you can position yourself to capture its potential revenue surge
Allison Gibson
September 14, 2023
The Critical Need for a Secure Website in the Era of Digital Advertising
Hello my fellow digital enthusiasts! Today, I want to dive into a topic that's we get asked about from time to time – the importance of having a secure website, especially when it comes to digital advertising. As the world rapidly embraces the digital era, the virtual realm has become the battleground for businesses striving to gain an edge over their competitors
Allison Gibson
July 28, 2023
How to Promote Your Plumbing Business with Digital Advertising
My water heater broke and being one of the least handyman-type guys I know, I can't fix it myself. That means I need to call a plumbing company to come to my rescue before my garage turns into a swimming pool (which, in theory, would be nice to have too)
Greg Swiszcz
June 26, 2023
Unlocking the Power of YouTube
As a parent, it's difficult to imagine what your kids are watching online. I always see my kids on their phones
Greg Swiszcz
June 8, 2023
Google Launches Generative AI Ads in Search: A Game-Changer for Digital Advertising
Are they listening? How did they know I was looking for patio furniture and I am interested in trying a new shaving cream gel? One may ask when you receive ads relevant to your thoughts and conversations. AI struts into the room and proclaims, “It was me!”
Allison Gibson
June 2, 2023
A safer way to advertise with TikTok
TikTok has taken the world by storm with its unique blend of music, dance, and social media. The platform has become a go-to destination for young people seeking entertainment, information, and connections
Allison Gibson
April 26, 2023
What digital advertising products to use for Summer festivals and attractions?
Cowabunga Dudes!Summer is just around the corner, and for festivals and summer attractions, it’s time to start thinking about how to best use your marketing budget to help increase business this year.  Using Digital Advertising will allow you to pinpoint the audience you want to reach and invite them into your business
Greg Swiszcz
April 4, 2023
OTT effectiveness can be measured.
How often do you ask someone, “What’s a good show you are binge watching right now?” or “I need a good new show to watch?”  Probably a lot nowadays. Over the past few years, the rise of OTT (Over-The-Top) services and streaming platforms has transformed the way we consume entertainment and media
Allison Gibson
March 20, 2023
Influencer Marketing for Social Mirror Ads
In today’s world, digital marketing has become a crucial aspect of every business.  With social media personalities on platforms like Instagram, TikTok, and YouTube becoming increasingly popular, businesses have started to shift their focus toward influencer marketing
Greg Swiszcz
March 8, 2023
What Digital Products Are Businesses Using To Promote Their Business?
Looking at the entire landscape of digital advertising, there is a plethora of digital products out there.   Here at Vici, we have a wheel that we introduce businesses to that incorporates 14 top level products, with lots of elements within each product
Greg Swiszcz
January 12, 2023
The Future of Cookie-less Technology brought to you by ChatGPT
ChatGPT is the new AI writing tool that is sweeping the Internet and potentially putting copywriters out to pasture and making non-writers look like geniuses.https://chrome
Allison Gibson
January 6, 2023
What Digital Products Work Best for Colleges and Universities?
Since the COVID-19 pandemic, we’ve seen a surge in spending for colleges and universities.  At first, a lot of campuses started to promote their online classes
Greg Swiszcz
December 14, 2022