Allison has over 20 years of advertising agency and media relations experience. Being on the agency and client side she offers a unique perspective to client needs and what it takes to achieve them. As a seasoned marketing professional she has managed strategic planning and multi-media marketing for many healthcare clients, banks, schools, non-profits and universities, as well as the Kentucky Derby Festival. She prides herself on creating and maintaining great relationships. Her experience is a great match for leading and training teams and helping businesses grow
In the ever-evolving landscape of healthcare, staying connected is not just a choice but a necessity. With the surge in digital platforms, healthcare professionals are increasingly finding their professional audience on LinkedIn. As a healthcare marketer, understanding and leveraging the power of LinkedIn tools and advertising solutions has become imperative to connect with and convert this highly targeted audience. With over 950 million members in more than 200 countries and territories worldwide and 200 million members is the US alone it is powerful professional network place to be.The Shifting Tide of Professional Networking:LinkedIn has emerged as the go-to platform for professionals across diverse industries, but its significance in healthcare cannot be overstated. Healthcare professionals are dedicating more of their precious time to LinkedIn, seeking networking opportunities, staying updated on industry trends, and engaging in meaningful discussions.The Pivotal Role of LinkedIn Tools:Professional Networking:LinkedIn provides a virtual space for healthcare professionals to expand their networks. As a healthcare marketer, utilizing the platform's networking tools allows you to establish connections with key players in the industry, ranging from doctors and nurses to administrators and researchers.Content Sharing and Engagement:The healthcare community is hungry for knowledge. LinkedIn's content-sharing features enable healthcare marketers to disseminate valuable information, industry insights, and updates. Crafting compelling content that resonates with healthcare professionals can spark discussions, boost engagement, and position your brand as an authority in the field.Groups and Communities:LinkedIn groups and communities have become hubs of knowledge exchange in the healthcare realm. Joining and actively participating in relevant groups can give healthcare marketers direct access to their target audience. It's not just about presenting your brand but becoming a part of the ongoing conversations within these communities.Unlocking the Potential with Advertising Solutions:Targeted Advertising:LinkedIn's advertising solutions offer a unique advantage for healthcare marketers by allowing them to precisely target their ads. Leveraging the platform's detailed targeting options based on job titles, skills, and industry ensures that your message reaches the right professionals, enhancing the likelihood of conversion. Also database can be used to find these professionals on LinkedIn and serve the ads using custom audience matching or even lookalike targeting.
And many different ad types to choose from to engage this captive audience. Single Image Ads, Video Ads, Carousel Ads featuring multiple positions or career benefits or lead ads to get user data and interest right away.
And to piggyback on this, Social Mirror ads can be mirrored from LinkedIn and run on thousands of other websites and apps and leverage even more targeting options.Behavioral Categories – Showing your Social Mirror ads to specific consumers based on their previous online behavior, even job titles or business types across all devices.Keywords – Showing your Social Mirror ads on webpages and apps that contain keywords related to your business positions, across all devices.Artificial Intelligence (AI) – Showing your Social Mirror ads to people using machine learning to target consumers based on who is engaging with the ad, across all devices.Retargeting– Following people after they leave your website and showing them your Social Mirror ad, on other websites and apps they go to, across all devices.Custom Audience Matching and Look Alike – We target people or prospects (or businesses) on your list of emails, addresses, or phone numbers when they go online and show them Social Mirror ads when they are browsing across websites and apps.Once we have uploaded your database, we’ll be able to provide you with an Insights Report. Just another advantage over traditional Social Media Advertising.
As healthcare professionals dedicate more time to LinkedIn, the platform becomes a goldmine for healthcare marketers. The key lies in understanding the pulse of the industry, crafting tailored content, and leveraging LinkedIn's tools and advertising solutions to build meaningful connections. In this era of digital connectivity, LinkedIn is not just a platform; it's the bridge that can lead healthcare marketers to a receptive and engaged audience, transforming connections into conversions.
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