Digital Ads

Mobile Marketing is a hot commodity among advertisers around the country, as consumers spend more and more time on their mobile devices daily. Our Mobile Conquesting products have many advanced features, including geo-fencing, behavioral/location/brand targeting, dynamically updated ads, weather triggered ads, geo-retargeting, geo-lookalike targeting, and also the ability to track in-store visits

I have always been told "You can't have your cake and eat it too."  What does that really mean and how is it relevant to native advertising?  The proverb's meaning is similar to the phrases "you can't have it both ways" and "you can't have the best of both worlds

In today’s fast paced world video is climbing up the marketing ladder, and it is not just for the big dogs anymore, everyone is playing. 87% of online marketers are using video content and it continues to grow! Recent statistics show that one-third of online activity is spent watching video and half of all video content online is viewed on mobile devices

From Russia, with Love? Recently both Facebook and advertisers are scratching their heads on how to handle US political advertising, given the allegations that Russians may have meddled with the previous presidential election with large amounts of paid propaganda sweeping our feeds.  Over the last several weeks Facebook has swiftly responded with added security measures for all political advertising to provide transparency into who is exactly paying for the ads you see on their platform

Absolutely, and it is awesome. One of the main ways we are targeted with online ads is based on our online behavior

Facebook has been in the news lately, for some not so popular things, mainly the Facebook data breach impacting over 50 million user’s data. They reacted quickly to the news, publicly declaring that starting October 1, they will no longer be offering 3rd party targeting categories to advertisers

Event based targeting is becoming extremely popular among digital marketers, mainly because it gives you an opportunity to have a presence at the event, even without a physically being there.  But event targeting is not a one-size fits all strategy

Facebook announced on January 11th that they are doing some further “tinkering” with their algorithm which has implications for businesses that post organically to their Facebook Business Page. While this has made big news in the last week – it really isn’t anything new, it’s a continuation of changes that started two years ago as we talked about in this blog post

As this year closes and a new one begins, small business owners are seeking strategies that can help them remain competitive and relevant.  They are analyzing past tactics and campaigns and determining where and how to spend their marketing dollars

Geo-Framing technology allow us to go back in time to previous events where we have captured people’s mobile Unique Device ID’s, map those Unique Device ID’s to their homes, and show those people ads now, across all devices.  It combines the best of aspects of Geo-Fencing and Household IP Targeting

You may have heard about a new tactic that’s becoming popular with advertisers seeking to reach people on their mobile devices…It’s called by some Geo-Farming. It’s also referred to as Geo-Retargeting (what we at Vici call it)

According to Ad Age, there is a broad trend being played out across the advertising landscape. Using data to target audience segments and make smarter media buys in digital