New Facebook Feature Great For Prospecting

Published on
August 17, 2018
Contributors
Allison Gibson
allisongibson@vicimediainc.com

Allison has over 20 years of advertising agency and media relations experience. Being on the agency and client side she offers a unique perspective to client needs and what it takes to achieve them. As a seasoned marketing professional she has managed strategic planning and multi-media marketing for many healthcare clients, banks, schools, non-profits and universities, as well as the Kentucky Derby Festival. She prides herself on creating and maintaining great relationships. Her experience is a great match for leading and training teams and helping businesses grow

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Facebook has launched a new feature called Info and Ads. Thi

push from Facebook is another step towards their goal of digital transparency that they released late last year

To access this feature, go to Facebook and visit any business Facebook profile page from a computer. On the left-hand side navigation, underneath the profile image you will see many options like Home, Posts, etc. but you want the last item, Info and Ads. This feature allows anyone to access a brands specific social advertisement(s), as well as when the page was created

and any historical changes



This feature is a great prospecting tool fo

many reasons.

  • While researching, you can see if a potential prospect is currently advertising and the types of ads they are running (carousel, collection, video, etc.)
  • You can view what your client’s competition is doing to set your social ads apart
  • You can also learn more about Pages, even if they don’t advertise. For example, you can see any recent name changes and the date the Page was created. And Facebook plans to roll out more page information soon.





Be on the lookout for more tools and insights to come from Facebook this year and continue to research your clients and their competition to set yourself apart from other digital providers.

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