Facebook has launched a new feature called Info and Ads. Thispush from Facebook is another step towards their goal of digital transparency that they released late last year.To access this feature, go to Facebook and visit any business Facebook profile page from a computer. On the left-hand side navigation, underneath the profile image you will see many options like Home, Posts, etc. but you want the last item, Info and Ads. This feature allows anyone to access a brands specific social advertisement(s), as well as when the page was created,and any historical changes.
This feature is a great prospecting tool formany reasons.
Be on the lookout for more tools and insights to come from Facebook this year and continue to research your clients and their competition to set yourself apart from other digital providers.