Angry Birds, Candy Crush, Trivia Crack, Bookworm, Gym Streak. At any given time, there are millions of smartphone users with their noses glued to their screen using gaming apps or lifestyle apps like these
When you Google yourself, what do you see? Your customer's are doing searches everyday looking for business information, and if they aren't seeing your address, business hours, aggregated reviews, and directions to your location you are missing valuable leads. Nothing is more frustrating then driving to business that is closed- or even navigating to the wrong address because your online presence is not updated! This is particularly important if your business hours change with the season
How many times have you been scrolling along on your mobile phone and accidentally clicked on an advertisement? Well, you’re not alone. To address it, Google has implemented several changes to reduce accidental clicks on mobile display ads
Banks and credit unions are businesses that have served their customers' financial services and needs for centuries. As many traditional industries are still learning to adapt to new technology, financial services are leading the change in the digital evolution as they attempt to keep up with our new fast-paced lifestyles
Who doesn’t want the best, especially when it comes to your digital campaigns? Well, good news because there are simple things you can do to optimize your campaign right now. These strategies are simple and easy to implement and will help your campaigns so you can see results
Today is an exciting day for us at Vici Media, we are celebrating our 100th blog post! We take pride in providing you with digital marketing education, campaign strategies, and trends in the ever-changing online marketing world.To commemorate 100 blog posts about effective digital marketing strategies, check out our five most popular posts ever
Some of the most frequently asked questions in digital advertising revolve around click-through rates (CTR). So what is a good CTR and what is a bad CTR? The national average click-through rate for display ads as a whole is 0
All around the cyber world, especially in the digital marketing universe, people are insisting that mobile usage will soon exceed PC usage. Although mobile usage has grown over the past few years, it has not eclipsed desktop usage
A cookie is is a small piece of data sent from a website and stored in a user's web browser while the user is browsing that website. A cookie can track everything from the websites the user visits afterwards, their behavior, purchase decisions, etc
Think click-through rates (CTR) are the only way to manage engagement with your digital ads? WRONG! View-through rate (VTR) can make a huge impact on your advertising strategy by showing what digital elements are working for your campaign. A view-through measures someone seeing an ad, and then returning to your homepage through another channel, without clicking on the ad itself
CTA is Call-To-Action! You can have the greatest digital strategy implemented but if your ads don’t have an equally great CTA – a compelling reason for the person to click or convert - then your campaign will not get the results you want.So, just what is an effective CTA? Something that reaches out and grabs your potential customer and causes them to WANT to engage with you
Could this be the end of coupon mailers and Sunday ads?The year 2015 has shown an immense positive correlation between digital advertising and in-store retail sales. Digital advertising is expected to influence 64 cents of every dollar spent in retail stores, or $2
As a business owner, you may have asked yourself- What is the point of blogging? What do I blog about? Do I HAVE to blog?Yes. Not only do you have to, but you want to
Call tracking is very beneficial to not only your campaign, but your business as well. It gives you a unique opportunity to track which marketing efforts are generating phone calls
The weeks leading up to Mobilegeddon put many businesses into a frenzied panic as they tried to make their website mobile responsive or optimized by April 21st in order to avoid the wrath of Google’s new algorithm.Now that April 21st is behind us, many companies might be asking, “so what happened?” According to Google, there was a 4
A new report by NADA (National Automobile Dealers Association) has some fascinating information about how automotive dealerships are using digital advertising and where they are spending their ad budgets overall. Here are some highlights from the report for 2014:This was the fifth year of growth for automotive sales, with the average growth rate up over 9 percent since 2010
Nielsen recently tackled a question that many advertisers have regarding video advertising. How much does the ad benefit me (if at all) if the person skips it after a few seconds? The answer, their research shows, is…a lot!The study found significant lift in ad recall, brand awareness and purchase consideration even for people who saw the video before it started playing but didn’t watch any of it
Think you've pulled out all the stops for your SEO campaign? Go bigger! You may have the basics: inbound links, a blog, optimized keywords, and many more strategies in place to boost your organic search rankings. While these are effective, take an extra step to set your business apart by creating a video
Ever wonder just what does Google know about my search history? Think that when you delete your browser cache that also deletes it from Google’s servers? Cue the Jaws theme song music…WRONG!If you want to know what Google has on you (yes, it’s a little scary) the search giant has quietly rolled out a new function that allows you to view, download, and now even delete (really delete) your Google search history.It’s actually very easy to do and fascinating to see what you were searching for say in August of 2009
Online reputation management consists of monitoring, improving and maintain the publicly available online information about your business.As the internet becomes more mobile, on-the-go and fast-paced, it becomes much easier for your customers to research the good and the bad about your company
