Instagram launched in October, 2010, as an easy way to upload and share photos with people who shared similar interests. Their app quickly became a staple for smart phone owners around the world, garnering over one million users in just two months
Landing pages are specific pages on your website that someone lands on after they click or engage with an advertisement that are used to get a viewer to fill out a form, sign up for something, or to call someone. These actions are what we call conversions, and they are what every digital marketing campaign strives for
Are you currently running any direct mail campaigns?Do you have a niche customer base? Is reaching very specific households (or businesses) helpful?If you could purchase a list of new potential customer leads, what would you look for?These are just a few questions to determine if household IP Targeting is right for you. IP Targeting is the process of targeting internet advertising to specific households based on their Internet Protocol address (which is the string of numbers assigned to your internet connection by your Internet Service Provider)
Having been in the digital marketing business for quite some time I've tested out a lot of different tools: SEO tools, website auditing tools, keyword creation tools, pixel finding tools, traffic monitoring tools, etc. I recently stumbled across a tool that I find completely fascinating and is helping to improve the efficiency of our website called Hotjar
When putting together a digital campaign, it is always important to figure out how you will track, monitor and evaluate them.The most common way is to look at a campaign report which will give you all sorts of useful data
(updated 1/24/16) Ad blocking continues to be the hot topic in digital. Ad blocking has been around a long time but is in the news because of the Apple release of iOS 9 which now allows developers to develop apps for the iPhone that block ads
Here at Vici we get asked a ton of questions about campaign optimization. One of the most popular questions is “What is the best way to target this specific group of people?” The answer to this question isn’t exactly straight forward, but there are a few things that can be done to help maximize exposure of a campaign to a specific group of people
Consumers are watching TV and listening to the radio and the adverting they are consuming while doing so, is having an impact on them: It is driving them straight online. Research shows that 74% of people go online for more information on products and services advertised on TV and Radio
Rarely does something compel me to write, but an article I came across on Business Insider did just that. Well, the chart that accompanied it did most of the work, take a look
If you have a website, you should have a website analytics software program loaded to track your website statistics. Google Analytics is a free program that adds a small snippet of code that is placed on all pages of a website
Flash-based advertising has been around for a while, providing a way for digital advertisers to incorporate interactive, animated, and audio components into their ads. This type of advertising is often called "rich media creative" and often returns a higher CTR thanks to its ability to better engage a viewer
When you think of where digital marketing is in 2015, I'm amazed everyday at how quickly advancements are being made to deliver beautiful marketing to the sophisticated web users. As web users we expect a lot
In case you missed it, yesterday we covered the first five questions you must be asking when making decisions on who you should trust with your digital dollars. If you do any type of advertising it is likely that you have been approached by a digital advertising salesperson or digital advertising vendor
If you do any type of advertising it is likely that you have been approached by a digital advertising salesperson or digital advertising vendor. With so many people seemingly toting the same products it is hard to know who to go with
Over the past few years, the number of people who own an internet capable mobile device has risen dramatically. According to the Pew Research Center, 64% of American adults own a smart phone and 42% of American adults own a tablet
In last week’s post we tackled “What will my traffic/clicks be from my digital ad campaign?” and now we will cover the follow up question that advertisers usually have… “How many leads will I get from my digital ad campaign?” This question is basically asking, what ROI can I expect from my digital advertising?Well, you need to have an idea of what your typical conversion rate is for the people who come to the website. (Remember a conversion is whatever you want a customer to do on the website - i
AJ Gallagher Vici MediaMy name is AJ Gallagher and I am a Digital Campaign Coordinator here at Vici Media Inc. I am very excited to work at a place where I can use my digital background to build amazing campaigns
There are two questions advertisers typically want to know about their advertising campaign: how much traffic will my website get (aka how many clicks will I get) and how many leads will I get from my digital ad campaign. If you’re a digital salesperson, you should be able to answer these questions, and if you’re an advertiser, you should ask them
In 2010, when internet users were granted the ability to block ads, advertisers were put into a tailspin of panic, thinking the ecosystem of digital advertising was about to be seriously disrupted. The threat of destroying the entire system of digital advertising was soon proven to be irrelevant
When Retargeting was first rolled out, it was a fairly straightforward process. A visitor goes to your website, you drop a cookie on the person, follow that person around the web and show your ad, the person comes back to your website and converts
Hispanic purchasing power is growing at more than two times the national rate, so marketing to this group is prudent for your brand. However, it is still a mystery to many how to target the Hispanic population with digital advertising
We’ve all heard it before: the money is in mobile. You’ve probably heard dozens of reason why it is so important for your business to have a strong mobile presence, whether it be a mobile website or by utilizing mobile advertising
