A new report by NADA (National Automobile Dealers Association) has some fascinating information about how automotive dealerships are using digital advertising and where they are spending their ad budgets overall. Here are some highlights from the report for 2014:This was the fifth year of growth for automotive sales, with the average growth rate up over 9 percent since 2010
Nielsen recently tackled a question that many advertisers have regarding video advertising. How much does the ad benefit me (if at all) if the person skips it after a few seconds? The answer, their research shows, is…a lot!The study found significant lift in ad recall, brand awareness and purchase consideration even for people who saw the video before it started playing but didn’t watch any of it
Think you've pulled out all the stops for your SEO campaign? Go bigger! You may have the basics: inbound links, a blog, optimized keywords, and many more strategies in place to boost your organic search rankings. While these are effective, take an extra step to set your business apart by creating a video
Ever wonder just what does Google know about my search history? Think that when you delete your browser cache that also deletes it from Google’s servers? Cue the Jaws theme song music…WRONG!If you want to know what Google has on you (yes, it’s a little scary) the search giant has quietly rolled out a new function that allows you to view, download, and now even delete (really delete) your Google search history.It’s actually very easy to do and fascinating to see what you were searching for say in August of 2009
Online reputation management consists of monitoring, improving and maintain the publicly available online information about your business.As the internet becomes more mobile, on-the-go and fast-paced, it becomes much easier for your customers to research the good and the bad about your company
Let’s be honest, how often to you get advertisements through direct mail and how often does that marketing piece end up in the recycling bin? Here's how direct mail stacks up:Just how much do consumers dislike direct mail? 51% of people have a negative/very negative reaction to receiving an advertising card or flier through direct mail. This is greater than the 44% of people who react negatively to receiving a bill
According to a recent article in eMarketer, digital media continues to surpass traditional media in amount of time spent with major media by US adults. In 2015, the average adult will spend 5 hours and 38 minutes with digital media each day! To put that growth in perspective, that number was just 3 hours and 40 minutes in 2011
As a business, you may have asked yourself many times, how do I connect with my audience?Social media is an effective way to help businesses connect on a personal level with their customers. Social media outlets like Facebook and Twitter allow contact directly from business to customer and essentially puts a face to the business and encourages upfront communication about new business offers, products and day to day functions
It’s no secret that desktops and mobiles rule consumers’ online experience, but when are these devices most prevalent? In a recent study done by Chitika, peak times are examined for mobile vs. desktop usage in the US and Canada
If you are looking to boost the number of conversions your website gets from mobile users, the answer looks like it’s behind door number 3…Contests!Formstack’s “Form Conversion” study analyzed 665,000 user account contributions and 117,577 form types all collected in January 2015. The research only looked at mobile-responsive forms, which are designed to be filled out easily on smartphones and tablets
Well, they’re all good ways to optimize your digital campaign! Search retargeting, keyword targeting, and PPC (pay-per-click) are all forms of keyword advertising, and oftentimes get confused for one another. While they are similar in some aspects, they each have unique responsibilities that make them different
Search Engine Optimization (SEO) is a incredibly powerful digital marketing strategy. The more organic traffic to your website, the more leads, and better site navigation means more leads turning into business
Your mobile optimized site is complete! You’ve beat the April 21 Google deadline and your mobile site is ready to ensure your customers the most user-friendly website experience of their lives, right? Not so fast. Now it is time to make sure your site visitors are properly redirected from your desktop site to the mobile optimized site
There’s a reason display ads are so widely used: they get results. To take your digital marketing to the next level, we suggest our clients add behavioral targeting to the mix
Mobile Websites. You’ve heard the hype, you’ve seen the Google announcements, you know that mobile sites are not only recommended but soon-to-be mandatory on April 21st if your business wishes to maintain a successful Google search ranking
It’s a little troublesome having a high bounce rate. This essentially means that a user was on your page and then left (bounced) rather than continuing to view other pages
I can’t even imagine a time when information wasn’t at our fingertips. When I am out with my friends and one of us has a question no one can answer, I can immediately pull out my phone (I am more attached to it than I’d like to admit), and answer their question within a minute
You've heard it here: mobile devices are the hottest platforms for effective digital marketing strategies. Not sold on the mobile marketing trend yet? This may change your mind, because for the first time ever, not having a responsive or optimized mobile site can negatively impact your businesses' success
No doubt about it, we are in the social media age. It is common and almost necessary for businesses to have a Facebook page, a Twitter page, and a LinkedIn page since it is one of the easiest (and least expensive) ways to publicize your company
If you want to know what a website looks like when called up on a smartphone, there is a way you can do this right from your desktop. Google Chrome has a great feature that allows you to do this in a snap
You have probably heard a lot about new digital marketing trends for digital devices. It seems like every week a new research study proves which digital device customers prefer for shopping and browsing
Let’s face it, these days SEO (search engine optimization) is essential. What SEO does is create an exceptional user experience and communicates your strategies to search engines so they will recommend your website for relevant searches
