Kiri Tamte-Horan is the Director of Digital Operations at Vici, and oversees the stellar Philadelphia Operations team through the development, implementation, and reporting of all digital campaigns. Kiri has managed hundreds of campaigns spanning Display, Video, and Social platforms, and has generated countless calls and conversions for clients across the country. Kiri is certified in Google Tag Manager and Acquisio, as well as Google AdWords Fundamentals and Display Advertising. Additionally, Kiri has a certification from Disney Institute’s Leadership Excellence. Kiri was the campaign manager for an award winning Digital Campaign as awarded by the Maryland Tourism Council in 2015.
Who doesn’t want the best, especially when it comes to your digital campaigns? Well, good news because there are simple things you can do to optimize your campaign right now. These strategies are simple and easy to implement and will help your campaigns so you can see results
The first thing you’re going to want to do is focus on mobile. Make sure that your product has a strong mobile website. Not having a strong mobile website could damage your brand, in fact a lot of potential consumers think businesses don’t care about them if their mobile site isn’t optimized. In addition, google ranks mobile-friendly websites higher when they are searched for. Needless to say, investing in a mobile web build is a huge benefit to your company
Also, make it easy for consumers to convert. Don’t hide your purchase button, or the form you want them to fill out. Your visitor should immediately see and understand what is expected of them. Not only that, but these calls-to-action should be easy to find and complete
Lastly, your website is such a vital tool for your business - so stick to it! Make sure your website design is responsive, easy to use, and works properly (no 404 links!). Additionally, mobile apps seem to be all the rage these days but the truth is that a mobile optimized website design blurs the line between what can be done through a mobile app and what can be done through a website. More importantly, apps are more expensive to make and promote. No one needs another one of them crowding their home screen
Of course, a digital strategy is a multi-faceted approach, but these simple steps can be a huge benefit to your overall campaign.
