‘Tis the season, but not the season you might think I’m talking about. It’s resolution season; the time of year where people reflect on the past year and come up with a, “New Year, New You” resolution
Gorgeously! I am a self-proclaimed beauty junkie, and there is no better place to get a product fix than the internet. My journeys to beauty product conversions are both intentional and accidental
Anywhere you look, you’re going to see trends for the new year, trends for the new decade, and all sorts of news about the “visionary” year of 2020. Looking ahead, here are a few key things to watch out for as you plan and finalize your marketing budgets
Alright, so a Native Ad walks into a bar and sees a Video Adand says “hey there, video; you sure do make quite the impression” and 9 monthslater we have the newest addition to our digital toolbox- Native Video ads! When we talk about Native ads, we explain that they match the look, feel, and visual context of whatever website or app that they are appearing on, and on any device. These ads don’t necessarily look like ads, which allows for them to have a higher click through rate and bypass some ad blocking software that a user might have installed on their web browser
Where were you around this time in 1994? Me? I was attending Bowling Green State University and quite possibly having a Zima with a Jolly Rancher tucked inside. For those of you a bit younger, this was basically a handmade White Claw
Vici is excited to welcome the newest member of our team, Rachel Choi as a digital campaign coordinator. Rachel has a degree in Design & Merchandising from Drexel University and with her experience in buying, she knows how important it is to make sure that businesses are using digital marketing as a tool to help them grow daily in today’s world of technology
Attributes 254% Revenue Growth to Stellar Digital Technology Run by Best-In-Class Philadelphia-Based Ad Buying TeamPhiladelphia PA, November 7, 2019 — Vici, headquartered in Philadelphia PA today announced it ranked 370 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies in North America now in its 25th year. Vici Media grew 254% during this period
With Advertisers increasing their digital video advertising budgets an average of 25% , it may be tough to decipher which video products they’re using as part of their marketing mix. For instance, in Mobile video alone in 2018, brands spent over $30 billion in mobile video alone
On Halloween Eve I stepped into the Los Angeles Facebook offices for an agency event called “AI in Action” a training focused on how using Artificial Intelligence (AI) within the Facebook platform can help enhance the overall performance of campaigns. Their office was highly secure (three checkpoints with a government ID to get in) but once inside I was greeted with friendly faces, loud toe-tapping music, kitschy Halloween decorations, and a three-story industrial building decked out with modern art
I saw a meme the other day that said “Imagine if trees gave off Wi-Fi signals. We would be planting so many trees and we’d probably save the planet too
In a land not so far away known as the city of brotherly love, Philadelphia was the backdrop to the first-ever Vici Client Summit. It began as a meet and greet of our media and agency partners alongside the Vici digital operations and training team and founding partners
With 465 commercial casinos throughout the United States, according to Statista , there’s bound to be one near you, and maybe in your market. As we’ve seen for years, Casinos market heavily
One of the absolute best things about digital is the ability to pinpoint the exact person in the exact area you are looking for and put an extraordinarily relevant message right in front of them. Often, when I have a super specific person I am trying to reach; I turn to Facebook for their impressive targeting options
One of the most popular products that we offer is Mobile Conquesting, and it’s also one of the more advanced and sophisticated products we offer, because of all the shiny bells and whistles that it offers. With Mobile Conquesting, we can target people by online behaviors (people who have shown specific behaviors online or are in a certain demographic) and also by offline behaviors (targeting people by where they have been tracked with their phone recently, such as a location, business, or specific brand name stores)
It has been reported that digital ad spending is up by 18% year over year and will continue to rise. Why? Because it works!Some of the businesses that continue to soar in this space are retail, automotive and on the heels of these businesses are financial and travel
Election season is basically upon us, and we know that every election year, there are so many changes within the economy. What businesses are going to spend what, and where are they going to spend it?Before we look at 2020, let’s take a quick look at how 2019 digital ad spending will most likely end
I am so passionate about conversions that when I talk aboutthem, I have this image of Madonna signing “Con-ver-sions” into a microphonewith her white gloves on, to the same tune and beat as “Like a Virgin”- Anyoneelse? No? Well, you should!Conversions can take a mediocre digital campaign and make it a stellar digital campaign. Why all the hype when it comes to conversions? Conversions are going to allow business owners a peak behind the curtain so they can see what consumers are doing on their website once they get there
Even when we’re adults and out on our own, we still call our moms for everything, especially when we don’t feel well. Just last night I called my mom to tell her I had a sore throat and a headache
Let’s be blunt. Trying to run digital campaigns for Cannabis businesses around all the restrictions and limited targeting categories has been a bit of a drag in the past
