When you explain to a business owner that they could put a virtual fence around their competitors’ locations and target people while at that location, their eyes light up and they start seeing dollar signs. “You mean that I can show MY ad to people while they are AT my competition?” Why yes, Mr
How many of us have felt like Facebook is listening to ourphone conversations? I swear I just mentioned these new Kendra Scott earringsto my friend and now I’m seeing them in my newsfeed? Disturbing! Right? Or isit just effective? It is absolutely unnerving. You feel like you just mentionedto a friend, or even just thought about an item and then you go on Facebook andthere it is right in your News Feed
“Do you want to cut the cord?”That’s a question that is most commonly asked in hospitals, but it’s also aquestion that’s on the rise in households. The way that people are consumingtheir favorite television shows is shifting gears, and people are now able towatch what they want, when they want
PPC, Pay-Per-Click, Google AdWords and now Google Ads are all different names for paid text ads on google search returns. They generally appear at the top of your search reruns or at the bottom and in some instances in the first position in the “snack pack” returns (the listing under the map image)
When Apple’s Siri first came out back in 2011 the technologywas a novelty. It was cool to test out and sometimes provided informativeresults, but often the results were laughable
I get it. It’s scary to learn a completely new product thatyou’re unfamiliar with and be expected to go out to your clients and pitch themanother product that’s going to get their “doors-a-swingin’, and theirregisters-a-ringin’”
With the rapid changes in digital video it’s hard to keep up with all the new terms for how video content and ads are delivered to consumers. As you are probably aware video ads are considered to be one of the premiere ways to reach consumers
First, what is a conversion? A conversion is an action you wantconsumers to do once they visit your website. You have done a great job gettingtheir attention with a great digital advertisement to where they have eitherclicked or come to their website on their own
Founded on April 1, 2014 who knew what a wild and fun rideit would turn into for these digital fools,uh… I mean founders Todd Schumacher,Leslye Schumacher, Gary Rozynek and Megan Malone. Their passion for the most comprehensive training for ourmarkets and agencies paired with the most advanced digital solutions has madethis team rise to the top in the digital landscape
There are several “geo” terms in digitaladvertising, and it can be complicated to determine which option is best foryour campaign. With so many opportunities and choices it is important tounderstand the differences
In short, the answer is yes! But, to get a good look at what works and what doesn’t, let’s take adeeper dive into how much they are spending, and what they are spending thatmoney on.According to TheFinancialBrand
Nearly 80% of US adults own a smartphone and we use them a lot. What used to be a device just to make calls has quickly migrated to a device to send text messages, map directions, make purchases, play games and even capture life’s most precious moments
There are absolutely times in life it is more cost effective to “Do it yourself.” Before I take on a DIY project, I try to consider if I have three T’s, meaning do I have the tools, the training and the time
Most small businesses have a business Facebook Page but are you understanding the wealth of information you can get from Facebook about people who interact with your Page? This is our step-by-step guide to walk you through some of the most valuable information you might be interested in learning.Facebook calls their analytics “Insights” and you can access it right from your business Facebook Page when you are logged in as an Admin
There are lots of ways to be a digital marketing guru so that your clients will look to you for advice and guidance. One is to be able to understand and explain Google Analytics reports, which we have a Google Analytics How-To Guide you should check out
If you’re asking this on your way in to get a renewal,you’re already too late…. First, let’s look at some of the most common reasons renewals DON’T happen:1
If you are in advertising and want to be a marketing guru for your clients, you need to have a basic understanding of Google Analytics. One way to learn it is through Google’s free online classes
How does a small business access digital advertising Co-Op funds? The answer is, unfortunately, many don’t. Even though it is estimated that 43% of small businesses carry or represent products from national brands that offer Co-Op reimbursement for advertising, less than half those businesses use the funds they’ve earned
Yes, but just because you can, doesn’t mean you should!Let’s start with what is dayparting? It is a tactic by which youschedule ads for certain times, that could mean either certain times of the dayor certain days within the week, in the hopes of reaching prospects at the mostopportune time of the day. Can you do this? Yes, but it is not necessarily recommended
