Allison has over 20 years of advertising agency and media relations experience. Being on the agency and client side she offers a unique perspective to client needs and what it takes to achieve them. As a seasoned marketing professional she has managed strategic planning and multi-media marketing for many healthcare clients, banks, schools, non-profits and universities, as well as the Kentucky Derby Festival. She prides herself on creating and maintaining great relationships. Her experience is a great match for leading and training teams and helping businesses grow
Do you watch YouTube? I bet you do. 73% of all adults in the US use YouTube. This makes it neck and neck with Facebook. With 2 billion people logged in each month, they are definitely a player in the digital world.
People use it to watch a favorite show or YouTuber channels, TV show recaps, movie recaps, movieclips, music videos, product reviews, how-to videos, how-tolessons for children, instructional videos, cookingdemos and more!
So I guessthe question should be, how don’t we use it?
YouTube also is being used heavily across all age demos and devices, with 70% of views on mobile, however, connected TV screens have seen an increase of 39% this year.
And next to Netflix YouTube is the second most preferred platform on TV screens for adults 18-34.
We know YouTube has users, so how do you advertise to the right audience?
YouTube says that 60% of people who’ve watched YouTube in thepast day say that they watched videos that were related to their personalinterests.
The most valuable video content isn’t necessarily the slickest and expensive.
There are thousands of interests and behavioral categories on YouTube. For example, if I am trying to reach sports nuts here are a few options:
In-market for Sports Tickets
CollegeSports
SportsBetting
SportsCoaching & Training
SportsGames
SportsManagement Games
SportsMemorabilia
SportsNews
FantasySports
With YouTube we can run :15 and :30 commercials combined with a companion banner ad. Video very powerful in recall and influence. In fact, 90% of people say they discover new products on YouTube.
YouTube can assist in the popularity of your product or service, especially if you have something new or different to bring to market. And with 1 billion hours of video being viewed each day it certainly is a place to be and be seen. Now it’s time to play ball!
