Allison has over 20 years of advertising agency and media relations experience. Being on the agency and client side she offers a unique perspective to client needs and what it takes to achieve them. As a seasoned marketing professional she has managed strategic planning and multi-media marketing for many healthcare clients, banks, schools, non-profits and universities, as well as the Kentucky Derby Festival. She prides herself on creating and maintaining great relationships. Her experience is a great match for leading and training teams and helping businesses grow
It has been reported that digital ad spending is up by 18% year over year and will continue to rise. Why? Because it works!
Some of the businesses that continue to soar in this space are retail, automotive and on the heels of these businesses are financial and travel.
It is forecasted that in 2020, financial services digital spending will surpass automotive.
And mobile marketing is driving digital ad spending within the financial sector as they continue to target millennials specifically on mobile devices. Video marketing is a close second on targeting strategies.
What does this mean for you and your local clients and prospects? That the timing is perfect. Annual planning season is around the corner and it is time to jump aboard and get these clients on the digital train. Whoo Whoo! So, where do you start?
2. Now, create your valid business reason and get the appointment. Use your Client Capabilities Meeting Checklist to do your homework and brush up on their business and their potential needs. Trust me, the more you know about their business and how you can help solve their needs, the better.
3. The next step is to customize the client capabilities presentation tailored to that prospect and present the digital options to best assist their needs and suggest some digital strategies that meeting. But before you speak, make sure to get them to share what their objectives are. WHO is their target audience, WHAT are they trying to accomplish, and WHERE they need to reach their customers.
A few digital strategies that can always be a go-to are:
Mobile Conquesting™
We cannot live without our mobile devices and if you are trying to target consumers during their busy lives and drive visits to a store or business this is the way to go.
Video
There are so MANY video options now with YouTube, OTT, Video pre-roll, Facebook and more. This is a great solution for brand awareness and creating the need for your client’s product or service.
In fact, 64% of consumers will make a purchase after watching a branded video.
Remember to think like a marketer, not just someone trying to sell a product so ask yourself what would the consumer do?
Start by asking yourself questions like:
How do you research a product or service?
How often are you online to purchase a product?
How often are you online to research a product or service?
How often do you stream video?
How many hours a day are you on your phone? Be honest.
Knowing the trends in digital and keeping focused on the customer journey is the key to planning an outstanding marketing campaign.
