With the United States being the largest market for digital advertising, and the place where many global advertising standards are created, according to BeOp CEO, more and more tech companies are looking to the United States to see where the future of digital advertising is headed.One of the top contenders, as to where digital advertising will head, is Contextual Advertising, or what we at Vici refer to as Keyword Targeting
Google launched the next generation of Google Analytics late 2020, called Google Analytics 4 or GA4.So, what does all this mean and how it is different?Google’s “Universal Analytics” is the current version of the platform most companies use
As a business owner, there are a lot of things to keep track of. Do you have enough inventory? Can you pay your employees? How can you increase your sales? What are people saying about your business? With so many different outlets for people to speak their mind and leave their opinion, it can be a slippery slope
Social Mirror ads look like your social media display or video posts but appear on other websites and apps, linking back to the social media platform and your website, and run across all devices using our targeting strategies. We are “mirroring” the EXACT look of your social post as an ad that runs on thousands of OTHER websites and apps, targeted just to the people you want to reach across all devices
I’m guessing the answer is yes? Have you noticed that Google has started featuring job listings in the organic section of the search engine results page when you put in keywords related to a job? For example, if you searched “digital media jobs Elmira NY” you could get a results page like this:The listings at the top aren’t paid search ads. They are organic (free listings) that appear because those companies have added something called Job Posting Structured Data to their job listing on their website – a GREAT Search Engine Optimization (SEO) tactic that you can do too!Finding qualified candidates is always a struggle
Video ads keeping getting more popular with advertisers and brands are seeing the value. 85% of brands use video marketing in 2020, which is up from 63% in 2017
It has been almost a year since Covid-19 hit and it has turned our workdays heck…every day upside down. “Normal” workdays in the office and being on the go are a thing of the past
How many times have you been trying to hang a picture on a wall and you want to see if it’s level, but you’re too lazy to go out to the garage or basement and get a level? Well, now you don’t have to because there’s an app for that! There is also an app that you can use if you are trying to lose weight and want to count your calories for the day. If you can’t find your car in a parking lot, there’s an app that will tell you where you parked, and it will read it to you in a pirate voice (for inquiring minds, the name of that app is Carr Matey)
Before we go full throttle into all the different ways in which auto dealers can utilize digital ads to drive traffic into their dealerships and increase sales, I couldn’t resist throwing in some fun puns to start us off. There is no denying that the automotive vertical is one that is fueling the advertising industry
Cookies, line of code used to track users across the internet and target ads to them, are going away. Apple’s Safari browser already uses Intelligent Tracking Prevention (ITP) to limit companies’ abilities to track users by blocking third-party cookies that collect this type of data
If the terms “Ew, David” or “Carole Baskin” or “Strike First, Strike Hard, No Mercy”, mean anything to you, you have most likely watched Over The Top (OTT) programming. OTT is video programming that a user is watching through the Internet, instead of watching through traditional cable or broadcast
The answer to that is a resounding YES! If you are not familiar with what Social Mirror Ads are, first have a look at my last blog and explore more details here. In a nutshell, Social Mirror ads mimic the look and feel of top social media platforms
With the state of our world and everything going online business leads become more and more important daily. Most businesses would tell you however, getting consumers to do what we want them to do online, can be challenging
We are thrilled to announce we made the list two years in a row for Fastest Growing Company in North America on Deloitte’s 2020 Technology Fast 500™.Philadelphia PA, November 18, 2020 — Vici, headquartered in Philadelphia PA today announced it ranked 404 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America now in its 25th year
Updated 1-6-22: Facebook Offer Ads were deprecated in October of 2021My mom is the person that gives the best gifts. Every year she nails it and gets the most creative, most comfortable, practical gifts and every time I ask where she got it, she replies with “it was a QVC special!” I have been gifted the most amazing bed sheets, the most spectacular scissors (weird, right? They are lifechanging) and my personal favorite, a portable car jumper
Social Mirror ads mimic the look and feel of top social media platforms however, the ads appear not on the social platforms, but on thousands of other websites and apps and run across all devices.Each ad links back to the social platform it is mirroring and, has a second call to action button that links to the advertiser’s website! Ads contain unique social actions related back to the originating social platform (for example, the like icon, the heart icon, the pinning icon) These ads can integrate with all the major social media platforms: Facebook, Instagram, X, Linked In, Pinterest, TikTok, Snapchat, and YouTube
I was at the grocery store the other day and as I was waiting to check out (six feet behind the person in front of me of course) I caught myself staring at the cashier. I was thinking that he looked familiar, but I could not put my finger on who it was or how I knew him
