In my last blog OTT/Connected TV AND On-Site Visit Tracking has ARRIVED, I referenced the Jetsons and Saturday morning cartoons, which I know showed my age. If you are old enough to have experienced Saturday morning cartoons and the Jetsons, you may also recognize this next reference as well! During those Saturday morning cartoon marathons, we also had awesome commercials
Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023)R-E-C-R-U-I-T- Find out how to do it dig-it-tal-ly! It seems like no matter where you’re going these days, you’re constantly seeing signs hanging in the windows or in the ground outside a business stating, “We’re Hiring” or “Apply Here” or “Join Our Team.” I’ve seen it everywhere; the grocery store, local restaurants, trucking companies, drug stores, and hair salons
When I was younger, ok MUCH younger, I used to watch the Jetsons during Saturday morning cartoons. If you are not familiar, the Jetsons was about a futuristic family that premiered in 1962 and it was set 100 years in the future, so 2062
Google My Business is an online dashboard that allows business owners to have more control over the information (officially called your “Business Profile”) which Google displays about businesses when it populates Search results pages and Google maps.For example:Google My Business Profiles are used to populate Google Maps, as well as the “Snack Pack” Local Listings
Mirror Mirror on the wall; what is one of the most innovative digital products of them all? If you guessed Social Mirror™ ads, you nailed it! This is a product that we launched back in November of 2020 and in less than a year it has gained enough popularity to become the second most used digital product that we offer.Now that we have run over 330 Social Mirror™ campaigns, we have some pretty intriguing data to back up why these ads are so popular
If you’ve been looking to buy a home recently, or bought one, you’ve probably overpaid, just like I did earlier this year. If you’ve sold a house this year, you probably made a great return on your initial investment
Typically, when we double something, it’s a good thing. You can’t have a bad day if you get a double scoop ice cream cone, a double cheeseburger, or you double your salary
All before 8:00 this morning, my mind was racing about making sure I remembered all of what I had to do today. Obviously I made a mental list, but who actually remembers what is on the list when the time comes when you need it? All before I had breakfast I had to remember to turn the pool on and get the robot vacuum in, get dish soap after dropping the kid off at daycare, get a cake for said kids upcoming birthday, get a new door knob for the front door, get my car inspected (that was due in March), get my oil changed, and I also had to find a company that does window replacements for our house
Pay-Per-Click Ads, Google Ads (formerly Ad Words), Paid Search Ads, it all means the same thing. Not only do these types of ads have a lot of names, but they also have a lot of new options to consider
Events are back! As mask mandates are lifting across the country more and more events are getting planned every day. From 4th of July celebrations to concerts and festivals, we’re seeing a huge uptick and revival of this category
Our world is comprised of many types of people, from many walks of life and many different types of interests and lifestyles. Pretty cool right? You know what else is cool? Being able to reach ANY type of individual with digital
More and more companies are including digital advertising as a critical component to their marketing strategies. However, there are still some companies out there who have not yet jumped in, or maybe have jumped in and didn’t like the results
Everywhere you go, look, and turn, there are different types of advertisements for retail establishments. Just this morning I heard a Chick-fil-A ad on the radio for a new location opening just 6 miles from my house (I am in trouble), I also received a text message ad for a 20% off Bed, Bath, and Beyond coupon, and yesterday when I was getting the mail, I had a postcard from the local hardware store for 15% off a propane tank
With the United States being the largest market for digital advertising, and the place where many global advertising standards are created, according to BeOp CEO, more and more tech companies are looking to the United States to see where the future of digital advertising is headed.One of the top contenders, as to where digital advertising will head, is Contextual Advertising, or what we at Vici refer to as Keyword Targeting
Google launched the next generation of Google Analytics late 2020, called Google Analytics 4 or GA4.So, what does all this mean and how it is different?Google’s “Universal Analytics” is the current version of the platform most companies use
As a business owner, there are a lot of things to keep track of. Do you have enough inventory? Can you pay your employees? How can you increase your sales? What are people saying about your business? With so many different outlets for people to speak their mind and leave their opinion, it can be a slippery slope
Social Mirror ads look like your social media display or video posts but appear on other websites and apps, linking back to the social media platform and your website, and run across all devices using our targeting strategies. We are “mirroring” the EXACT look of your social post as an ad that runs on thousands of OTHER websites and apps, targeted just to the people you want to reach across all devices
