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Facebook is making more Chhhhhhanges
Facebook has made a whole slew of new updates. Lucky for you, Vici is giving you the latest and greatest information and how this can impact campaigns and Facebook moving forward
Allison Gibson
January 28, 2022
Who’s spending money on digital advertising and what products are they using?
Whether you’re a business owner looking for the right product to carry your message to potential customers, or a salesperson looking to help a local business, it’s always nice to see success stories to help solidify your choice in your marketing efforts.There are so many different industries out there
Greg Swiszcz
January 12, 2022
Digital Buzzwords and Acronyms
What’s the Buzz, tell me what’s happening!” All these words and phrases can make your head spin.We not only live in a world where things change daily, but we abbreviate and shorten everything
Allison Gibson
December 15, 2021
Are You Considering a New Digital Provider?
Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023)Are you an ad agency considering or perhaps re-evaluating how to manage all your digital advertising for clients? Whether you are a one-person agency, a startup, or a team of seasoned professionals, everyone reaches the point where they can not efficiently do it all on their own. Hiring and training staff members to specifically work on digital marketing can be time consuming, expensive, and extremely stressful
Dana Bojcic
December 6, 2021
How To Use Digital Ads To Target Travelers For Tourism & Travel Businesses
I’m leaving on a jet plane, don’t know when I’ll be back again. (Did you just reread that so you can sing it?)  OK, I’m not currently taking a trip, though that sounds amazing right now, but a lot of people are
Greg Swiszcz
November 18, 2021
What are LinkedIn Ads?
Have you ever wanted to reach a specific type of person at a specific business? Or wanted to try and recruit a specific job title or person in a certain field? Well, now you can with LinkendIn ads. With more than 72% of full-time employees on LinkedIn and 4 out of 5 people on LinkedIn “drive business decisions” it is a great place to be for B2B and Recruiting needs
Allison Gibson
November 8, 2021
OTT & On-Site Visit Tracking: Two Great Strategies Come Together
In my last blog OTT/Connected TV AND On-Site Visit Tracking has ARRIVED, I referenced the Jetsons and Saturday morning cartoons, which I know showed my age. If you are old enough to have experienced Saturday morning cartoons and the Jetsons, you may also recognize this next reference as well! During those Saturday morning cartoon marathons, we also had awesome commercials
Dana Bojcic
October 27, 2021
What Is Twitch And How Do I Use It For My Video Ads?
Sometimes it happens when I’m stressed. Sometimes it happens when my husband leaves his dirty clothes RIGHT next to the laundry basket
Katie Pray
October 18, 2021
Are You Using Digital for Recruitment?
Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023)R-E-C-R-U-I-T- Find out how to do it dig-it-tal-ly! It seems like no matter where you’re going these days, you’re constantly seeing signs hanging in the windows or in the ground outside a business stating, “We’re Hiring” or “Apply Here” or “Join Our Team.”  I’ve seen it everywhere; the grocery store, local restaurants, trucking companies, drug stores, and hair salons
Katie Pray
September 29, 2021
OTT/Connected TV AND On-Site Visit Tracking has ARRIVED
When I was younger, ok MUCH younger, I used to watch the Jetsons during Saturday morning cartoons. If you are not familiar, the Jetsons was about a futuristic family that premiered in 1962 and it was set 100 years in the future, so 2062
Dana Bojcic
September 24, 2021
What is Google My Business and How Can it Help My Online Presence?
Google My Business is an online dashboard that allows business owners to have more control over the information (officially called your “Business Profile”) which Google displays about businesses when it populates Search results pages and Google maps.For example:Google My Business Profiles are used to populate Google Maps, as well as the “Snack Pack” Local Listings
Greg Swiszcz
September 16, 2021
Are You Using the Latest, Most Innovative Digital Products?
Mirror Mirror on the wall; what is one of the most innovative digital products of them all? If you guessed Social Mirror™ ads, you nailed it! This is a product that we launched back in November of 2020 and in less than a year it has gained enough popularity to become the second most used digital product that we offer.Now that we have run over 330 Social Mirror™ campaigns, we have some pretty intriguing data to back up why these ads are so popular
Katie Pray
August 31, 2021
Age is not important unless you’re cheese, or an advertiser
Helen Hayes was very wise to compare age to cheese. She additionally said, “Childhood is a short season” and isn’t that the truth
Dana Bojcic
August 23, 2021
How do you help the Real Estate Industry with Digital Advertising?
If you’ve been looking to buy a home recently, or bought one, you’ve probably overpaid, just like I did earlier this year.  If you’ve sold a house this year, you probably made a great return on your initial investment
Greg Swiszcz
August 12, 2021
Are Your Digital Ads Being Served on Legitimate Websites and Apps?
Typically, when we double something, it’s a good thing. You can’t have a bad day if you get a double scoop ice cream cone, a double cheeseburger, or you double your salary
Katie Pray
August 2, 2021
Do you REALLY Know what OTT is?
In a world of video there are so many terms out there. Video, OTT, Linear TV, Cable TV, Broadcast TV, CTV, ATV, Pre-roll and more! Hence the confusion
Allison Gibson
July 22, 2021
Is Your Website Turning Potential Customers into Paying Customers?
All before 8:00 this morning, my mind was racing about making sure I remembered all of what I had to do today. Obviously I made a mental list, but who actually remembers what is on the list when the time comes when you need it? All before I had breakfast I had to remember to turn the pool on and get the robot vacuum in, get dish soap after dropping the kid off at daycare, get a cake for said kids upcoming birthday, get a new door knob for the front door, get my car inspected (that was due in March), get my oil changed, and I also had to find a company that does window replacements for our house
Katie Pray
July 12, 2021
Are you maximizing your Pay-Per-Click campaigns? Responsive, Dynamic and Call Ads bring more possibilities than ever.
Pay-Per-Click Ads, Google Ads (formerly Ad Words), Paid Search Ads, it all means the same thing. Not only do these types of ads have a lot of names, but they also have a lot of new options to consider
Dana Bojcic
June 30, 2021
What are the Best Ways to Promote or Target Events?
Events are back!  As mask mandates are lifting across the country more and more events are getting planned every day.  From 4th of July celebrations to concerts and festivals, we’re seeing a huge uptick and revival of this category
Greg Swiszcz
June 17, 2021
Reaching the Gay/Transgender Community with Digital
Our world is comprised of many types of people, from many walks of life and many different types of interests and lifestyles. Pretty cool right? You know what else is cool? Being able to reach ANY type of individual with digital
Allison Gibson
June 11, 2021
Is Your Business Using All That Amazon Advertising Offers?
Peanut Butter and Jelly. Macaroni and Cheese
Katie Pray
June 2, 2021
What do I need to know about CTV/OTT?
Point Blank… Streaming services are here to stay.  The percentage of people that subscribe to streaming services is increasing every year
Greg Swiszcz
May 18, 2021
What are the most common objections to using digital advertising?
More and more companies are including digital advertising as a critical component to their marketing strategies. However, there are still some companies out there who have not yet jumped in, or maybe have jumped in and didn’t like the results
Dana Bojcic
May 11, 2021
How Are You Marketing Your Retail Business?
Everywhere you go, look, and turn, there are different types of advertisements for retail establishments. Just this morning I heard a Chick-fil-A ad on the radio for a new location opening just 6 miles from my house (I am in trouble), I also received a text message ad for a 20% off Bed, Bath, and Beyond coupon, and yesterday when I was getting the mail, I had a postcard from the local hardware store for 15% off a propane tank
Katie Pray
May 4, 2021