SEO

There are so many digital terms floating around water coolers and company meetings.  One of those terms is “Google My Business Listing

Anywhere you look, you’re going to see trends for the new year, trends for the new decade, and all sorts of news about the “visionary” year of 2020.  Looking ahead, here are a few key things to watch out for as you plan and finalize your marketing budgets

When Apple’s Siri first came out back in 2011 the technologywas a novelty.  It was cool to test out and sometimes provided informativeresults, but often the results were laughable

There are lots of ways to be a digital marketing guru so that your clients will look to you for advice and guidance. One is to be able to understand and explain Google Analytics reports, which we have a Google Analytics How-To Guide you should check out

You have heard the phrase, opposites attract. Well the same holds true for your media mix

Wondering how a business optimizes their website for voice search? According to a recent research report, 71% of respondents would rather use voice search for something they need than to physically type in their search question. Whether we are using voice search on our phones or smart speakers, it’s definitely growing in popularity

Extremely. In fact, 78% of Internet users conduct research online and believe reviews are the most credible form of advertising

The one thing you can and MUST do as a local business to improve your Search Engine Optimization (meaning – rank on the first page of results when someone searches Google for keywords related to your business) is to optimize your Google My Business listing. Not just claim it – but OPTIMIZE it

As this year closes and a new one begins, small business owners are seeking strategies that can help them remain competitive and relevant.  They are analyzing past tactics and campaigns and determining where and how to spend their marketing dollars

When creating a digital marketing strategy, it is easy to become enamored with products that are at the bottom of the sales funnel.  It would be easy to think, “I’m going to focus only on Pay-Per-Click/Search Engine paid ads, Retargeting and SEO because they will help me drive the most conversions

As reliable as New Year’s Resolutions, so are the articles about 2017 trends.  This year is no exception with entries from all walks of life, from catering to Social Media and all points in between

Last week, our very own Laura Ostrowski wrote an excellent article about why, as a business, your online presence is important. I would definitely recommend reading it here: Why Your Online Presence is Important