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Reaching Job Seekers Where They Are: The Digital Recruitment Revolution
Let’s be real—job seekers today aren’t just scrolling through job sites hoping to stumble upon their dream job. Just like passive job seekers, they’re on social media, streaming videos, listening to podcasts, and casually swiping through content on their mobile devices
Allison Gibson
March 24, 2025
How do I use Digital Advertising for Recruitment?
"Why is it so hard to find employees to come work for my company?"  "We’ve had these positions open for months."  "We can’t find the right people to fill this position
Greg Swiszcz
July 24, 2024
What Were the Most Popular Verticals in 2022?
December is always the month where we reflect on the last 12 months and see how we grew and what we can do to move forward. Personally, I like to see what technology thinks of how I lived my last 12 months with things like Spotify’s “Wrapped”, and Instagram’s “Top 9”
Katie Pray
December 21, 2022
Are You Using Digital for Recruitment?
Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023)R-E-C-R-U-I-T- Find out how to do it dig-it-tal-ly! It seems like no matter where you’re going these days, you’re constantly seeing signs hanging in the windows or in the ground outside a business stating, “We’re Hiring” or “Apply Here” or “Join Our Team.”  I’ve seen it everywhere; the grocery store, local restaurants, trucking companies, drug stores, and hair salons
Katie Pray
September 29, 2021
Want Google To Feature Your Job Posting For Free On Search Results Pages?
I’m guessing the answer is yes? Have you noticed that Google has started featuring job listings in the organic section of the search engine results page when you put in keywords related to a job? For example, if you searched “digital media jobs Elmira NY” you could get a results page like this:The listings at the top aren’t paid search ads.  They are organic (free listings) that appear because those companies have added something called Job Posting Structured Data to their job listing on their website – a GREAT Search Engine Optimization (SEO) tactic that you can do too!Finding qualified candidates is always a struggle
Katie Pray
March 8, 2021
Why is hiring talented interns important?
Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023)On one side of the intern / company relationship you have a student or recent graduate looking to apply what they have learned in the classroom and gain some real work experience. There is a clear benefit for the student and often, the opportunity yields a lot of busy work, a little actual work, and a line item on their resume
Dana Bojcic
July 20, 2020
Are there digital ad dollars available from the government?
Besides political dollars, there are other opportunities to find digital dollars within the government.  This year, the biggest contributor of that is the US Census
Greg Swiszcz
June 24, 2020
Do Video Ads Work For Small Businesses?
Video.  Is it worth the investment to have a video created and include it in your digital marketing?  The answer is yes
Greg Swiszcz
November 8, 2018
How Vici Hires Top Talent
Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023)We are extraordinarily proud of the team we’ve built here at Vici, but as with all systems we utilize, hiring takes constant refinement.  People on our staff are not only marketing savvy, smart, and thoughtful, but also have an inherit want to be customer-focused
Megan Malone
September 14, 2017
Using Digital Advertising To Recruit Your Next Great Hire
Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023)Finding the right employee is never an easy task, especially if you’re looking for someone that is qualified.  With so many different job boards out there, from Monster and CareerBuilder to all of the ones that have popped up like ZipRecruiter and even the local job boards that may be in your city, how do you know where to post your job?  More importantly, how do you know if the right candidate will be looking on that particular website?Gone are the days of trying to find a needle in a haystack
Leslye Schumacher
July 13, 2017