organic search

There are so many digital terms floating around water coolers and company meetings.  One of those terms is “Google My Business Listing

One of the things I get asked about by our clients is how they can better the search engine ranking of their website - especially on Google.  Of course, one way is have a company (like Vici!) undertake a Search Engine Optimization campaign for you

Think you've pulled out all the stops for your SEO campaign?  Go bigger!  You may have the basics: inbound links, a blog, optimized keywords, and many more strategies in place to boost your organic search rankings.  While these are effective, take an extra step to set your business apart by creating a video

Well, they’re all good ways to optimize your digital campaign! Search retargeting, keyword targeting, and PPC (pay-per-click) are all forms of keyword advertising, and oftentimes get confused for one another.  While they are similar in some aspects, they each have unique responsibilities that make them different

Let’s face it, these days SEO (search engine optimization) is essential. What SEO does is create an exceptional user experience and communicates your strategies to search engines so they will recommend your website for relevant searches

SEO is a digital marketing tool that has blown up in the last 3 years from a new “trend” to a marketing staple that has endured the ever-changing strategies and rules of digital marketing.According to Search Engine Land, SEO, or search engine optimization, is the process of getting traffic from the “free,” “organic,” “editorial,” or “natural” search results on search engines versus the paid for text listings at the top and sides of the search results page