Your Secret Weapon to Increasing SEO Rankings: Video

Published on
April 28, 2015
Contributors
Megan Malone
megan@vicimediainc.com

Megan Malone is a Founding Partner with Vici, and leads our Operations division.  Megan has both a radio and digital marketing background working for the Philadelphia Eagles, Beasley Broadcast Group, and Cox Media Group. In her career she has helped plan and implement thousands of digital media campaigns.   She holds a certification from Disney Institute’s People Management, Google Analytics, and was awarded the top 10 advertisers in Louisville from the American Advertisers Federation.  In her free time Megan is relaxing in Phoenix, Arizona with her husband Dave and toddler Zoey.

Subscribe to our newsletter
Read about our privacy policy.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Think you've pulled out all the stops for your SEO campaign? Go bigger! You may have the basics: inbound links, a blog, optimized keywords, and many more strategies in place to boost your organic search rankings. While these areeffective, take an extra step to set your business apart by creating a video. The video can be anything- a biography for an individual or the company, an advertisement, or an announcement

What makes video content rank so well in SEO

Videos use up a lot of data in organic search results pages, so a video can easily boost your SEO while cleaning up your online reputation. Videos are like magnets for your web pages, they increase links and drive clicks. Plus Google owns YouTube. That doesn't hurt

The age of smartphones, tablets and cameras in almost every digital device, allows businesses to eliminate third party videographers and shoot video collateral internally

Other alternative methods of videography include using images and text to digital compose a video sequence using free online tools and slideshow software. Keep in mind these best practices for using video to boost SEO rank:

  • Keep it short and sweet
  • Keep it relevant by using rich content
  • Transcribe your script to make it easier for Google spiders to find you

https://www.youtube.com/watch?v=n2UQRdTcq3

Once the video is created, spread the word! Sharing your video on social media, specifically YouTube, makes it easy for users to search, watch and then share your video with their followers or friends. Be sure to include your primary keywords in the title of the video and reiterate those keywords in the description

Now thatyourvideo is completed and shared, all you have to do is sit back and watch your online reputation shift from mediocre to excellent and watch your SEO rankings soar!

Related Posts

Tips, guides, industry best practices, and news.
Category Link
Class Dismissed, The Digital Campaign Mastered It!
A local college was looking to enroll new students for the 2023-2024 school year. The campaign highlighted the college’s Artificial Intelligence and Data Science master degree programs.
Vici Team
June 30, 2025
Category Link
YouTube+: The Branding and Awareness Machine
In today’s digital landscape, attention is everything and YouTube is where that attention lives. With billions of users, laser-sharp targeting, flexible budgets, and measurable performance, advertising on YouTube isn’t just a trend it’s a strategic advantage.
Dan Charon
June 25, 2025
Category Link
From Pitch to Performance: Selling Smarter with Digital Media
The best digital salespeople aren’t just selling—they’re guiding. With the right materials, mindset and momentum, your pitch becomes a performance your client won’t forget.
Tracey Geary
June 9, 2025