How to optimize your SEO strategy.

Published on
March 3, 2015
Contributors
Kiri Tamte-Horan
kiri@vicimediainc.com

Kiri Tamte-Horan is the Director of Digital Operations at Vici, and oversees the stellar Philadelphia Operations team through the development, implementation, and reporting of all digital campaigns. Kiri has managed hundreds of campaigns spanning Display, Video, and Social platforms, and has generated countless calls and conversions for clients across the country. Kiri is certified in Google Tag Manager and Acquisio, as well as Google AdWords Fundamentals and Display Advertising. Additionally, Kiri has a certification from Disney Institute’s Leadership Excellence. Kiri was the campaign manager for an award winning Digital Campaign as awarded by the Maryland Tourism Council in 2015.

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Let’s face it, these days SEO (search engine optimization) is essential. What SEO does is create an exceptional user experience and communicates your strategies to search engines so they will recommend your website for relevant searches. Here are three simple ways to optimize your SEO, and reach more consumers around the web.

  • Be relevant. AKA organize your website to comply with what will be most likely to appear in a search. Search engines are going to recommend websites that have organized content and high performance. They also look to see how much authority a site has. When a website has authority it basically means that your website has good enough content that other websites will use it as a reference. Lastly, make sure that the user experience is good. Google Analytics is a helpful tool to measure this because it will show you your site’s bounce rate. You don’t want to have a high bounce rate.
  • Know your proposed strategies, and what you are measuring. There are many articles that tell you to focus on your goal, but a few mention to focus on the steps you need to take to get there. According to Victoria Edwards some of the questions you should be asking yourself are:
    • What defines a conversion for you?
    • Are you selling impressions or what people click on?
    • What’s good about your website? What could you improve on?
  • Have the same Domain Name throughout. For example: if your website is www.test.com, be sure to use that exact address in reference to your website. Test.com or http://test.com are inconsistent and will come up as two separate websites from yours. This will minimize how effective your overall SEO efforts are. Also, always try to include keywords in your URL. This will help both you and your customer in optimizing your site.

SEO is a fundamental strategy that will greatly improve the traffic coming to your website. If you are a business that heavily relies on organic searches to publicize your product, SEO is for you!

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