online audio

It’s that time of year where we are all busy with all the things. From Thanksgiving through the end of the year, it seems like there is always something going on from holiday parties, kids holiday events at school, or just daily life

Growing up, my family consisted of my dad, my mom, my older brother, and myself. My parents had their own general contracting business up until they retired six years ago, so my brother and I had the privilege of watching firsthand the ups and downs of owning your own business

Advertising methods have evolved significantly throughout history. In the early days of business, long before the digital age, companies used various strategies to promote their products and services

Being in sales can really make you relate to the life of a toddler in the sense that they are constantly told “no”. For example, when my three-year-old wants to wear shorts but it’s snowing outside, he hears “no”

Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023)R-E-C-R-U-I-T- Find out how to do it dig-it-tal-ly! It seems like no matter where you’re going these days, you’re constantly seeing signs hanging in the windows or in the ground outside a business stating, “We’re Hiring” or “Apply Here” or “Join Our Team.”  I’ve seen it everywhere; the grocery store, local restaurants, trucking companies, drug stores, and hair salons

Typically, when we double something, it’s a good thing. You can’t have a bad day if you get a double scoop ice cream cone, a double cheeseburger, or you double your salary

I’m guessing the answer is yes? Have you noticed that Google has started featuring job listings in the organic section of the search engine results page when you put in keywords related to a job? For example, if you searched “digital media jobs Elmira NY” you could get a results page like this:The listings at the top aren’t paid search ads.  They are organic (free listings) that appear because those companies have added something called Job Posting Structured Data to their job listing on their website – a GREAT Search Engine Optimization (SEO) tactic that you can do too!Finding qualified candidates is always a struggle

Of course, you do. We all do

Before we go full throttle into all the different ways in which auto dealers can utilize digital ads to drive traffic into their dealerships and increase sales, I couldn’t resist throwing in some fun puns to start us off. There is no denying that the automotive vertical is one that is fueling the advertising industry

It’s tough out there right now.  We get it

So many listeners out there, but how much are we listening?Personally, I would say I spend 2-3 hours a day listening to some type ofonline audio. In our household alone we account for 7 hours a day, at least!The average user of online audio spends about 16 hours and 43 minutes a week! So, to answer the above question we are listening A LOT!How can we use this to our advantage in this space? It is projected that ad dollars spent on streaming audio will rise 17% this year